Coca-cola

Coca-cola

Coca-cola is one of the largest firms’ in the world because it has operations in many countries. In this paper, we are going to define what Coca-Cola stands for. We shall also explore the great secret that has led to its enormous success over a long time. We will finish with the risky that facing and challenging it great prosperity.

What does Coca-Cola stand for? Is it the same for everyone? Explain.

The literal meaning of Coca-Cola’s name is from two different words that are Coca and cola. The first word Coca means the leaves while the second cola means kola nuts, which is a caffeine source. The more profound definition of Coca-Cola is connecting with more individuals in the world no matter the country they market trade. Coca Cola Company produces syrup concentrates that it sells to various bottlers all over the world. The company’s name has always remained the same though it does its advertisements differently depending on the country (Stringer, 2015). The board always selects every advertisement they make before getting broadcasted to the public to avoid market loss.

Coca-Cola has successfully marketed to billions of people around the world. Why is it so successful?

Coca Cola Company has managed to successfully reach all its customers over the world using the different strategies which have kept on evolving, depending on the customer’s needs. The Coca-Cola Company has developed a healthy belief system that has always made it getting the leading producer of beverages in the market. The belief system states that to gain the world’s acceptance, you have to a social and emotional connection with the masses (Berglund and Helander, 2015). This has been seen in the way the company advertises its different products. Coca-Cola Company refers to its self as the “Happiness Factory,” sharing every happy moment through ‘Tasting the feeling.’ The communication strategy of the company mixes a wide range of media services when it comes to advertising, starting from billboards, radio, having its museum, and most television stations. They also promote their products by giving out free drinks and prizes (Berglund and Helander, 2015). Another way that it has managed to reach its broad market is through sponsoring games such as the World Cup and Olympics since the year 1928. They have promoted the talents of its consumers through having the coke studio event where young people with abilities go to showcase them in every corner of the world. Coca-Cola has brand ambassadors from musicians to footballers through which they can reach people.

Can Pepsi or any other company ever surpass Coca-Cola? Why or why not? What are Coca-Cola’s most considerable risks?

It is difficult for other companies that deal with beverages and soft drinks to surpass the Coca-Cola Company for now. The Coca-Cola Company has the best-known brand in the whole world (Foster, 2014). The firm’s marketing strategy started a long time ago, unlike other companies that started recently. The second reason why it is hard for other companies such as Pepsi to outdo Coca Cola is because of its business model. The company penetrates the different markets all over the world using unique methods where it manufactures and sells concentrates of beverage bases and powdered mixes to subsidiaries (Berglund and Helander, 2015). They then authorize these companies to prepare, package, sell and distribute the Coca-Cola products under specified trademarks. This way incurs less cost of production and distribution. Yet, it is the brand that keeps on selling. Coca-Cola Company is feeding the market with a wide range of high-quality products ranging from Coca Cola, Fanta. Sprite, Coca-Cola Zero, Minute Maid to Fanta Green Mango, and the list is endless, unlike the other companies which focus on a few products. The company has also partnered with different firms, especially those selling fast foods like pizza and burgers, where they collaborate in marketing their products.

However, it does not mean that Coca-Cola is invincible. If the other firms work hard on their marketing strategies and globalization, they can give Coca-Cola a fair competition (Stringer, 2015). If the rumors that Coca-Cola drink causes diabetes are proven to be accurate, it can lead to the company losing many customers who consume its products. Maybe the other firms will overtake it.

In conclusion, the business model, quality products, weak competitors, and superior marketing strategies have helped raise Coca-cola to its present status. It will be hard for any firm to topple it off from that position any soon.