Coca- Cola Company

Coca- Cola Company

                         Its history was charismatic as men transformed it from just a soft drink to a freedom symbol. After the civil war, it started as a coke creation(Hays,2005). It is the beverage largest company in the world, which refresh consumers sparkling over 500 brands and close to beverage choices of 3,900. It started in 1886. The company features a 21 billion dollar brand portfolio led by the world’s most recognizable and valuable brands, Coca- Cola. Of these brands, 19 are present in low-calorie options if not having any calorie. The company the top provider of still and sparkling beverages (“Coca-Cola Beverages & Products │ World of Coca-Cola”, 2019). Each day in more than 200 countries over 1.9 billion company servings of beverages are consumed by customers as they enjoy them enjoyed them. The company pays close attention to the changing needs of consumers and people’s cultural diversity, which affects how they drink and what they like to drink. This is evident in emerging brands and other innovations in recycling and packaging. The company cares about the health of consumers and the environment.

Typical products manufactured by the company

The company manufactures a number of brands, which include: Vitaminwater, Coca Cola Zero, Minute Maid, Dasani, Fanta, Powerade, Diet Coke, Del Valle, Gold peak, Sprite, Simply, Zico, SURGE, Simply orange, Ciel, Fa! life, Georgia, Odwalla,

Typical raw materials used by the company

Products of the company, all of them have ingredients of agricultural produce. Therefore, the availability of these crops in the long term is important to the company as it depends on it as a source of primary raw materials. The company, in particular, relies on both sugarcane and sugar beet its raw materials (“Coca-Cola Enterprises: Raw Materials”, 2019). However, the company is keeping in tabs the environmental concerns of the two ingredients and the supply chains with other key stakeholders and how it can be mitigated and wider support to sugar industries for action. The company is advocating for sustainable agriculture guiding principles for agricultural ingredients suppliers for best practice.

Types of processes involved in producing the products

Production process is monitored by the company using using sophisticated programmes testing and control equipment to attain and surpass consumer and customers ‘expectations. The cycle of production process starts with sugar, flavors, fruit juices and beverage base. The products obtained or finished products are then put in bag in box, PET, kegs or metal cans. Water treatment is the next step, where water is subjected into treatments which is special to ensure required concentration of natural salts in water and microbiological safety to comply with sensory characteristics and specific composition (“Production processes”, 2019). The next process is the syrup preparation. This is where sugar is dissolved in the treated water. To remove impurities, water is filtered. Concentrate is then mixed with syrup.  final syrup is basic drinks various preparation. The final step of the process is filling and packaging. There is mixing of cool treated water and the final syrup. carbon dioxide is mixed with to provide the product effervescence characteristics of the sparkling drinks. At this stage the drink then packaged. In every hour many perfectly clean containers are filled, they Are sealed hermitically, labelling is done, coding and testing in modern automatic firms. Glass bottles are put in boxes while cans and PET bottles go to various multipacks.

                                                                    References

Hays, C. L. (2005). The real thing: Truth and power at the Coca-Cola Company. Random House Trade Paperbacks.

Coca-Cola Beverages & Products │ World of Coca-Cola. (2019). Retrieved 18 September 2019, from https://www.worldofcoca-cola.com/about-us/coca-cola-beverages-products/

Coca-Cola Enterprises: Raw Materials. (2019). Retrieved 18 September 2019, from https://www.britishsoftdrinks.com/Soft-Drinks-Road-Map-Case-Studies/cce-raw-materials

Production processes. (2019). Retrieved 18 September 2019, from https://it.coca-colahellenic.com/en/our-activities/plants-and-processes/production-processes/