Communication strategies
Dear Sales Promotion Manager; Fleetwood sports, it is such an honor to work hand in hand with your company in exploring new markets and increasing the ratings for your products in the market. We know you are eager to hear about the latest ratings of the new radio host. It is with utmost regret that we inform you that the most recent ratings of the new host are below your expectations. These low ratings were especially evident in the category of audiences for your ad’s slot time. However, we observed that the over-50 demographic showed higher ratings than your expectation. We recommend the following courses of action to ensure that your company’s ad achieves better ratings and reaches a broader audience.
The first recommended course of action is to encourage the host to conduct himself in the code of Ethics of the American Society of Professional Journalists. This effort will increase the credibility of the journalist which would, in turn, increase his rating among the audience. The next course of action would involve increasing the airing time on audiences belonging to the over-50 demographic class. The time slot for the advertisement for the new spring campaign for your company should likely be moved to another station or several stations which have a majority of youths as their target audience. This will not only help in increasing the air time but also increase the diversity of audiences who may have developed a negative attitude to the radio station.
In conclusion, we are optimistic that with the implementation of the recommended course of action, the overall ratings will experience an exponential growth by the time the ad airs in May.