COMMUNICATION STRATEGY THAT FOSTERS CHANGE AND INNOVATION IN AN ORGANIZATION

COMMUNICATION STRATEGY THAT FOSTERS CHANGE AND INNOVATION IN AN ORGANIZATION

Introduction

Communication strategy is a well detailed and written plan on the channels of communication in a particular organization. Change communication program will help reach the organization’s vision and the long term goals as far as the firm’s existing condition is concerned. In order to help solve the organizational issues and help meet the needs of the society, the organization needs to abandon their ventures and the procedures laid in place that has failed to help the company deliver. These procedures were abandoned and surrendered will help to create room for new and dynamic practices in the organization. For this to be realized, the organization must then ingrain a certain feeling of possession. According to (RIECK, 2014), A proprietor mindset makes an effective motivation for the needed change and innovation. In order to create and foster the needed change and innovation in the organization, There are two major strategies that need to be concentrated on( Tidd, J., Bessant, J. R., & Pavitt, K. (2014).). This involves improving each worker’s understanding of what the innovation and change are and how the organization shows commitments to the objective and improving the organization strategies which promote innovation.

Audience Analysis

Verizon Wireless has various audience and stakeholders that all work together to help the organization realize its long-term goals. This includes the main audience who are the customers that enjoy our daily services. We value our educated and highly skilled employees in the organization that has always been very hard at work on daily basis to help the organization become the leading in America. We are always grateful for their services and dedication towards the success of the firm. We encourage and always work closely with the external investors who have decided to work with the Verizon wireless company and the America at large to help the company realize the laid long term goals. The American government is a great stakeholder in the organization and highly appreciate the continuous support from the government that has always enabled the organization to run smoothly.

Purposeful message

To our service users who have always promoted the company, We offer them with high-quality communication networks that are free from frequent failures.  We provide money transfer services which are more reliable, faster and efficient to use. We are always a trustworthy organization that you will forever love to use our products. We put our services users in the first priority and highly value your opinions. We offer the best working conditions to our employees to enable them to maximize their productivity which is, in turn, the output of the organization. We encourage the employees to always consult and feel free whenever they feel the need to have an explanation. Our external investors and all the supporters we need you to support our organization as we foster on this journey of change and innovation. We need you to keep donating as this is you are a  massive reason to all that we have achieved so far. We have a clear and good understanding of the business policy laid by the American government and we always adhere to the same. We will always work with the government authorities in all our innovations.

Channel   for  Feedback

To our service users, we have quarterly service user meetings that are mainly intended to have a clear feedback.  Service users who are ready to act for our organization as the spokespeople, we have the media training for the same. We encourage you on the same. We always have our service user representation on our board. We have adopted a service user e-bulletin for the practical information. Monthly journals on the progress of the organization are released for our investors for the updates on our steps towards our vision. Accounts audited details are available to the government officials on all the revenues handled by the organization. Conferences and local seminars with the other partners are regularly held and frequent consultations.

Conclusion

A communication strategy that fosters change and innovation is key to any organization that has to fulfill the long term goals. It occurs in the situations where the earlier laid strategies have not yielded the desired achievements by the organization.  According to (Tidd, J., Bessant, J. R., & Pavitt, K. (2014).), the  strategy acts as motivation to the employees and also lays down the management’s message.  The developed communication strategy that fosters change and innovation will spearhead the organization’s goals of being the leading wireless company in the United States. This strategy helps to solve the organizational issues that have persisted for a long period of time and helps to meet the needs of the people involed.

References

Rieck, D. (2014). Fostering innovation in public services. Public money and management, 25(1), 51-56.

Tidd, J., Bessant, J. R., & Pavitt, K. (2014). Managing innovation: integrating technological,                       market  and organizational change (Vol. 4). Chichester: Wiley.