Communications strategy employed by any lawmaker(s).
Communication is an essential element in society that should be maintained at all levels because it plays a vital role in ensuring that individuals can send and receive messages or information in the most convenient way possible. The transfer of these messages from one destination to the other can be faced by numerous obstacles such as cultural positioning, emotions, location, or even the medium used to deliver the message. Therefore, an effective communications strategy is important in each sector, such as the legislation, because the entire population should comprehend the laws correctly. As the country prepares itself for the State of Union address, verbal communications strategies, which include written and oral communication, is the ultimate method of message delivery by the lawmakers (Walker III, 2019). This is because the general public, which is the targeted audience, needs to understand each legislation that they address.
The lawmakers have succeeded in developing an essential communications strategy because of their incorporation of some crucial techniques such as creating messages relevant to the audience, having credible speakers, effective channels of message delivery, as well as addressing the current situational analysis. Even though the legislators have achieved significant improvement in the delivery of their messages due to effective communications strategy, however, these achievements could be enhanced if the lawmakers incorporated all the three types of communications strategies (Barbish et al. 2019). This includes the use of nonverbal communication strategies such as expressions and body language because you might be saying one thing, but the audience is receiving contrary information. A visual communications strategy is also critical as humans tend to process images better, which in turn helps the lawmakers in elaborating their content quickly and clearly.
Reference
Barbish, V., Vaughn, K., Chikhladze, M., Nielsen, M., Corley, K., & Palacios, J. (2019). Congress, Constituents, and Social Media: Understanding Member Communications in the Age of Instantaneous Communication.
Walker III, W. C. (2019). Making Policy in the Face of Accelerating Technological Innovation: Strategies for Lawmakers (Doctoral dissertation, Northeastern University).