Company Summary
Persian Interiors is a startup enterprise that will offer comprehensive interior design solutions for homes and offices. The venture will help clients looking for assistance to develop the interior design from concept to implementation. Persian Interiors will enable clients to purchase new artwork, antique furniture, home accessories, as well as decorator fabric for their space. The website www.persianinteriors.com will be used to market the brand of the company online as well as to list a portfolio of finished projects. The enterprise is expected to start as a home-based business for the first three years. The business is registered in Jeddah Saudi Arabia and operated by its owner. The sole proprietorial company is launched in a room dedicated to providing client contact area, work support area, and display area to showcase products, designs, and past work for the walk-in clients. Persian Interiors has a defined target market which will form the basis of building this enterprise. The client is defined as the same for both residence and office space. Effective marketing strategies combined with optimal offering is key to the success and profitability of the business. The founder possesses vast knowledge about the market and understands the common attributes necessary to have loyal clients.
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Value proposition
Clients are assured of unique experience from a trained professional interior designer who is trained and capable of meeting fine details of clients with high expectations. Clients will also have access to a wide range of accessories, furniture, and custom decorator fabrics. Clients will also have a touch of complementary products offerings which include home accessories and hard covering window treatments to enhance the look and objectives of the project. Cushions, pillows, vases, centrepieces, paintings, furniture and other accessories are provided at economical prices. Catalogues listing all our products can be sent to client addresses or their mails.
Channels
Online channels have in the recent past gained momentum because most business traffic came from online inquiries. Promotion of social media posts, youtube videos and Instagram posters will help the company to tap the online market within the first year in business. TV channels sponsoring can also achieve significance success from sponsoring some TV shows as well as promoting other channels.
In conclusion, business models have become a necessity for most new enterprises. Even if the systems are made up of assumptions and ideas, they help the business to model reality. Models help entrepreneurs to consider all facets of business to manage it well. The effective business model need to answer basic questions about the company as well as be simple to the people involved in its execution. Business model canvas remains to be the best model for formulating a startup business.