Comparing the Aspirations of two Companies: Pepsi and Coca Cola

Comparing the Aspirations of two Companies: Pepsi and Coca Cola

Introduction

Without aspirations, it would be impossible to progress in business or individually. The aspirations manifest as vision, mission, and values. These three elements provide a map for a company or individual in attaining set goals. As such, if not clear, an individual or company can make claims that would be impossible to put into action. Put differently, the aspirations would be useless. Aspirations are essential in directing a company or individual.

Comparing the Aspirations of two Companies: Pepsi and Coca Cola

Pepsi and Coca Cola are giant multinationals in the beverage industry. Coca Cola has a pharmaceutical background in that, the first drink, Coca Cola, was invented by Doctor John Smith in 1886 (Our Company). He invented the drink to give the public who found the drink refreshing and tasty. Since the first drink was sold, Coca Cola has evolved into a household name that is synonymous with carbonated drinks, water, and fruit juices. Comparatively, Pepsi Co. is rooted in pharmaceutical beginnings as pharmacist Caleb Bradham created it in New Carolina in 1983 (Bellis). The drink was circulated to other pharmacists, and people said it aided digestion and was exhilarating. Just like Coca Cola, the company has an array of beverages like carbonated drinks, fruit juices, and water. The two companies rival each other in every aspect.

Aspirational Analysis

The assessment uses a scale of 1-10 points:

Mission. Pepsi and Coca Cola have mission statements. In Pepsi’s case, the mission is to create more smiles with every sip and every bite (Mission and Values). In comparison, Coca Cola’s mission is to refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions. To create value and make a difference (Mission, Vision, and Values). However, the mission statement of Coca Cola is better than Pepsi’s. This is because Coca Cola’s mission motivates people to buy the brand because they will become happy. Customers will also have the perception that by promoting Cola’s brand, they will make an impact on society. In addition, the statement mentions the brand and actions of the company, alluding to the activities of the company. Conversely, Pepsi’s mission is generic. It fails too general and vague, lacking creativity. Hence, it is boring. Coca Cola has a better mission statement.

Vision. Pepsi’s vision is to be the global leader in convenient foods and beverages by winning with the purpose (Mission and Values). On its part, Coca Cola’s vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet (Mission, Vision, and Values). Comparing the two, Coca Cola still emerges the best option. For one, the vision is customer-focused, which makes the clients feel a part of the organization. Furthermore, Coca Cola talks of sustainability, community, and the planet, proving that the business is not driven by profits but by changing the world. In Pepsi’ case, the idea of being a global leader in generic and uninspiring. The mentioned purpose is not clarified, nor is what the company wants to win. It gives the allusion that Pepsi is driven purely by competition and financial gains. Coca Cola’s vision is clear and engaging.

Values. Pepsi and Coca Cola have different values. For Pepsi, the values encompass customer, associates, shareholders, and planet goals (Mission and Values). The customers are to enjoy the products and innovations. The associates have access to employment and partnership to better the industry. The shareholders will enjoy corporate governance while the plane will have sustainability. Coca Cola’s values linger on collaboration, leadership, accountability, diversity, and passion. Coca Cola’s values can easily be linked to the mission and vision of the company (Mission, Vision, and Values). Notably, elements like passion and collaboration are evident in the mission statement. Conversely, Pepsi’s vague vision and mission make it hard to connect the values as there is no mention of stakeholders, activities or individuals. Coca Cola’s values resonate with the mission and vision.

Personal Career Aspirations

Vision. My vision is to transform business management for personal and stakeholder satisfaction. My vision is to improve how the field of management operates. That management should not be merely about managing people and organizational resources, but also focus on delivering value to various stakeholders. My vision is to make pursuing management as a profession a satisfying endeavor through personal achievement and satisfying relevant stakeholders. My vision is to improve governance.

Mission. Similarly, my mission is to add value in the management and transform people’s lives through innovative, efficient workmanship and leadership. This mission is appropriate for my career for several reasons. Firstly, I believe that being in a profession is not just about making money and advancing in the career ladder. A person should also aim to improve the practices in their industry so that customers may have better goods and services. In addition, advancing the profession acts as a benchmark and lesson for other aspirants. I also firmly believe in innovation because it is through it that newer, more efficient, and better techniques, services, and goods are created. Innovation transforms a profession and the world at large. Transforming people is also vital because I will be satisfied and feel accomplished in improving people’s lives. The vision suits my beliefs.

Values. I have several values that support my mission and vision. The first is integrity. I believe that integrity in business management is paramount for success. Again, with integrity, I will also avoid unethical conduct or activities that compromise my values and profession. Another value is teamwork. Teamwork is an ingredient for successful management, given that a leader cannot direct and manage people who are divided or have different goals. Teamwork also eases attaining company goals. Equally, innovation is a value to me. Being innovative in a rapidly-changing world is crucial because workers, employees, investors, and other stakeholders expect value, sustainability, and gains. This can only be achieved through innovative practices. I value customer-focus. Being a customer-oriented is imperative to my success as a business. I reckon that the goal of any business is to fill a niche in the market. Hence, working closely with clients is a sure way of meeting market demands. My values reflect my aspirations.

Personal Career Strategy

The objective is to be a transformational business manager. The main goal of my career is to be transformational in my leadership capacity. Being transformative will help me realize my personal and organizational needs. At the same time, by being transformational, I aim to inspire my employees to take up leadership positions and be as successful as or even better than I am. I want to leave my career field better than it was before joining.

The scope of my goal guides my career aspirations. From the offering perspective, I have several beneficiaries of my goal. The first party is me. Reaching this career goal will be a fulfilment of a lifetime. I will be proud and happy to attain my desire in leading others and changing them positively. The second is my workers. Being transformational is critical in inspiring my juniors to be the best workers and managers. Clients. Exemplary leadership translates to high productivity from which the customers gain. The investors will also have added value because my leadership will yield good performance. In terms of location, I hope to have a global impact. As the world becomes a global village, I plan to take advantage of the ease in reaching foreign markets. This can be through my direct involvement in business running or even sharing my insights on different social media platforms so that people everywhere access my ideas. My stakeholders will benefit from my goal irrespective of their location.

My competitive advantage is empowering other workers. Concerning proposition, I aspire to not only transform myself but to ensure that those under my leadership end up as good, if not better than me. I believe that the student should outlive and outdo the master positively. Henceforth, there are unique activities that I will undertake to attain this goal. Firstly, I will sharpen my communication skills. Knowing how to communicate with employees is essential to understanding their needs, complaints, and aspirations. I will also actively engage my juniors in decision-making activities so that they feel empowered and belonging in the firm. I will also make time to coach my staff using my experience and other experts. The research will also be vital to my profession as I will actively read any advances in skills, findings, and research on transformational leadership. Moreover, I will ascertain that ethics are enmeshed in the value system of the workers. My advantage is that I want to create other transformational managers instead of keeping the success strategies to myself.

Conclusion

Aspirations are important in directing a company or individual. The mission, vision, and values of a business, for instance, should be clear, inspiring, and display why and how the business will achieve its goals. Comparing Coca Cola and Pepsi, it is evident that Coca Cola is more inspiring. On my part, I envision being a transformational leader. My mission entails using innovation, leadership, and workmanship to empower those in my field. I will also complete various activities with my junior staff, like improving communication and coaching them to improve their skills. My aspirations will be a guide in my success journey.

Works Cited

Bellis, Mary. The History of Pepsi Cola. ThoughtCo, 2019, www.thoughtco.com/history-of-pepsi-cola-1991656. (Accessed 4 March 2020)

Mission and values. Pepsico, n.d., www.pepsico.com/about/mission-and-vision.

Mission, Vision, and Values. Coca Cola, n.d. www.coca-cola.co.uk/about-us/mission-vision-and-values. (Accessed 4 March 2020)

Our Company. Coca Cola, n.d., www.coca-colacompany.com/company/history. (Accessed 4 March 2020).

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