Competitors Analysis
Abahna company participates in the of selling of home fragrance, body and bath products, hand care products and gifts based on four scents and which are oil-based. The gifts of the company are packed in a gold lettering popping that is against the vibrant colours of the box, making it attractive to its customers (Abahna, 2020, par.1). The Abahna products, including the hand cream, is manufactured with the use of ingredients such as blend organic cocoa butter, healing organic honey, organic chamomile and sweet almond oil. The pricing of its products such as Mountain flowers and spring water hand for 250ml is 16 pounds, frangipani and orange blossom hand wash for 250ml is 16 pounds (Abahna, 2019, par. 2). The packaging design of the products is different from that of the Cath Collins as it involves the promotional packaging of a sleeve design with a handy ribbon that assists in the pulling out of the product. The website of the company includes a grouping of the products categorised according to the ingredients and allow the customer to have an option of searching the products (Geminera, 2019, par.2).
Pecksniff’s products include Argentum, loden, active citrine aquamarine, teal fresh linen and others. In this regard, the products are grouped into floral, oriental, woody and fresh notes. The company provides bath and body products, cologne, gifts, fragrance, hand wash, and hair product (Pecksniff’s, 2020, par.1). The organisation’s bath and body products are manufactured with ginger flowers, sandalwood, and grapefruits. Additionally, the pricing of its products includes the alive bath and shower gel that cost 12 pounds for 250ml bottle, happy revitalising shampoo for air at 10 pounds for 250 ml, and alive travel case gift that cost 40 pounds for a 250ml (Pecksniff’s, 2020, par.1).
The packaging of the Pecksniff’s products includes the use of Stuart and Saxon for the cardboard caddies that is appealing to the customer’s eyes and can be recycled. Pecksniff’s website is designed uniquely as the home page comprises of the women’s, men’s, bespoke, bath and body, home and gifts option that each when pressed displays products that categorised to the group (Ebay, 2020, par.1).
Jo Malone branding is different from the Cath Collins as its name comprises of eight characters written in black with a simple font type. The products of the company include delicious and delectable products that are produced by vetiver, rose, vanilla, and cologne. Additionally, the firm’s website design consists of a display of products on the home page without price tags (Barron, 2018, par.5). The products are attached with ingredients and an option of allowing the customer to ship the product (Jo Malone, 2020, par.1). The pricing includes $70.00 to $140.00 for wood sage and sea salt, and $130.00 to $190.00 for vetiver and golden vanilla products (Sephora, 2019, par.2).
The three businesses are competitive to Cath Collins as the company’s brand is stated to produce products that are not attractive to customers. Additionally, the design of its products on the online marketing and their website is not appealing considering that it has used light maroon and white colour for all the products and background colour (Cath Collins, 2020, par.1). Moreover, various people consider buying expensive products depending on their standards of living. Consequently, the pricing of the Cath Collins is low with other products ranging at 5 pounds, making it difficult for the customers to purchase the products. The ingredients for the Cath Collins include lemon flower, grapefruit, orange flower and citrus mix which lacks a distinctive odour and gets the competition from the companies products which has an attractive scent making it unsuccessful in the market (Cath Collins, 2020, par.1).