Concerts and tours by artists

Concerts and tours by artists

Music has, for ages, been a source of entertainment for many. It was only done commercially just after the discovery of music recording and publishing. The music scene has been a vast field where many people now earn a living from. The composers of different music genres earn royalties for the music they write. The record labels do sponsor the production of music and therefore have a cut from all sales of the given music produced. The music producers are a considerable part of the success of any music and thus matter a lot in the music industry. Concerts and tours by artists are a massive earner for organizers and even different companies that sell tickets online. Online music platforms like YouTube, iTunes, and Spotify operate on account of streams per music then pay the respective artists a given percentage. The marketing of products through famous artists and musicians is vital to reach more customers. Thus many musicians are grand ambassadors of certain beverages and alcoholic drinks, to name a few. Additionally, musicians have been able to sell their merchandise to fans who adore them. Music recording and the advancement of technology has significantly contributed to the monetization of music, many people have gotten jobs, and a majority of artists are benefiting greatly from their music.

Many musicians do not write their music and therefore hire the services of songwriters and composers. Music composers and songwriters have been of immense help to the music industry for a long time. As suggested by May, most songwriters are “extremely grateful for the chance to share the music… with a wider range of people.” (2). The collaboration of good songwriters and great vocalist have been the cause of the production of great music for many decades. Songwriters receive royalties when the music is performed in concerts, played in radio broadcasts, or streamed online platforms. Music writers have made it big in that business, and that is significantly attributed to the excellent work they deliver. Bob Dylan and Andrew Webber are among the highly celebrated and wealthy songwriters of all time. Currently, the likes of Taylor Swift and Sean Combs top the list with their ever significant hits. Songwriting is a significant aspect of the music industry and continues to make an impact in the coming years.

Very often, musicians have concerts all over the globe. The organizers of these concerts do this as their primary job. Music concerts usually rake a lot of revenue for the selected states and countries. Different websites offer platforms where fans can buy tickets. Cloonan explains how shows are “characterized by having large amounts of cash floating about” (410). This is due to the large attendance in most of the concerts. Different companies sponsor the event so they can get the opportunity to showcase their products in advertisements and billboards. The monies collected through the sponsors and tickets are used to carter for the upkeep of the crew and air tickets as well. A percentage of that amount goes to the team responsible for the artist. This team includes the record label, songwriters, song producers, and alike. When musicians go for a long time on the road for concerts, more earnings are expected to be garnered. The U2 360° Tour that ran from 2009 to 2011 grossed a total of $736,421,584. Music concerts are, therefore a considerable earner to the music industry.

The advancement of the internet has led to many people streaming music online instead of buying the hard copy form. Online platforms like iTunes and Spotify that offer music streaming share the proceeds with the artists and give a percentage to the respective recording label as well as the songwriters. An online music platform like YouTube does advertising on music videos played online and provides a share with dependent on the number of views and viewers that watched the advertisements. Hunt and Warren explain how “in the United States, digital channels… account for 66 percent of the music market” (756). Artists that have a huge following and a vast number of streams, therefore, they earn more, dependent on the number of ads viewed. The famous song Despacito by Luis Fonsi has accumulated 6.5 billion views on YouTube and attracted a proceed of $2.7 million. It is therefore evident that the internet has created a source of music monetization, and artists and alike are getting a considerable amount from the same.

The marketing of products is critical if a company expects to get much from the sale of the same. “The public is engrossed by what celebrities wear, say, and do” (Rubin 1391). Artists are hence paid to sell different products on their pages. Artists, therefore, become ambassadors of certain drinks and labels. Endorsements give a lot of money to musicians, and these proceeds are as well shared with the joint team that is responsible for their success. A majority of alcoholic drinks and beverages have endorsed artists and pay them the right amount of money. A good example is the Bel Air wine that was pushed to popularity by hip-hop legend Rick Ross. Previously Sean Combs and Jay Z drove for ‘gold bottles’ alias Ace of Spades, a popular alcoholic drink. The music business has been successful with such marketing initiatives. More companies are eyeing different artists, and the music business is flourishing on such endorsements.

Record labels are vital for the success of any musician who is not independent. “record labels have been a part of the American musical landscape since the advent of commercially-released sound recordings” (Bowsher 103). Record companies have their producers, music video directors as well as an orderly system that pushes music to as many viewers as possible. Record labels are also responsible for organizing concerts, and they manage the artists’ every move as governed by the contract. The record label receives a percentage of all earnings gotten from the musician. Sometimes, some artists feel violated and end up breaking the contracts despite the consequences. Companies that manage musicians have an array of people employed in the firm who earn a living doing different chores. Some of the biggest record labels in the world are based in the USA and include; Sony Music Group, Universal Music Group, and Warner Music Group. Record labels are essential when artists are finding a breakthrough, but afterward, most of them tend to go independent

Music producers and DJs are very paramount in the production of music. Producers come up with the music instrumental and ensure that the music gets a great appeal to the audience. Different producers work independently, and therefore artist seeks their services when working on given projects. Watson explains how the “key production process plays an important role in concentrating production” (461). Thus producers can produce beautiful beats at different prices depending on the quality of their work. There are some very famous music producers that artists globally always admire to work with. One very celebrated producer is Khaled Mohamed Khaled, aka DJ Khaled that has mastered his art and is also a good songwriter, DJ, and media personality. DJs have become what they are due to the enormous music present today. In every night club and huge event, DJs light up the party with their techniques in mixing songs and playing with the mood of the party. All these careers are embedded in the music business.

The evolvement of music has been fantastic in the last century, from recording to record labels, producers, DJs, and even product endorsement. The music business is booming, and a variety of factors such as the internet and advanced technology are responsible. The journey to this success has not been comfortable, but has eventually paid off, and is putting food on the table for millions. Musicians and record labels are earning billions in proceeds, and the industry is growing in different parameters that were not expected before. The future is bright due to the pushing of innovative ideas such as music streaming, artist endorsements, and advertising via online music platforms. Music is now a relevant career and therefore, more young people with talents related should go in and get the money!