Creating a Contagious Content
One will wonder why some contents might spread fast on the internet like wildfire, while other videos might flop. The answer to this mystery incorporates the essence of marketing. There exists a diverse number of marketing that a brand can exploit in its quest to reach its targeted audience/customers. Rihanna: Fenty Beauty has employed some of these marketing strategies, which has made it become one of the most innovative companies in the beauty industry. Among the step that the Fenty Beauty has explored some of the six key S.T.P.P.S., making its content to be contagious and spread across the world. These steps include; Social Currency; Triggers; Emotion; Public; Practical Value; Stories.
Stories that are among the six Key S.T.T.E.P.S. is what Fenty Beauty has significantly invested in. Evidently, information tends to travel in what one might call an idle chatter. Rihanna is a celebrity known across the world as a result of her prowess in pop music. Since beauty is the bedrock of the cosmetic industry, word traveled around that Rihanna has opened a cosmetic company. The narrative carried the idea across the world, and every individual wanted to taste what the beautiful queen of pop had to offer to the cosmetic industry. The primary company strategy for marketing has capitalized on Rihanna’s popularity. Marketing the Fenty Beauty products on Rihanna’s YouTube channel has attracted a million number of views, which has tremendously increased the popularity of the company. Not once, not twice, Rihanna has been seen advertising Beauty Cosmetic products using her YouTube channel, which usually hit more than 100 million views. Fenty Beauty thus went viral making its products to be on high demand. It made Fenty Beauty be ranked as the most innovative idea in 2017.
Fenty Beauty has invested in the emotions of its customers. Basing on the products they offer, it is evident that they care. The world has a diverse number of races that exhibit different skin colors. As a beauty industry, Fenty Beauty has been at the forefront in trying to ensure that every individual around the globe is provided with the best foundation that is compatible with their skin tone. Fenty beauty had launched a Pro Filt’r Foundation, which has almost 50 different types of shades. Among other high quality cosmetic products that Fenty beauty offers include the Benefit Urban Decay, K.K.W. beauty, Kylie Cosmetics, and NYX. It tells one how Fenty Beauty cares for its customers, thereby sharing the best, variety, and quality cosmetics.
Fenty Beauty technically has a public figure. The company publicity, as well as the publicity of its products, is what has put it a step ahead of its competitors. Basing on the fact that it is associated with a celebrity, Fenty beauty has also featured in some popular songs like Taste by Tyga as well as Makeup by Ariana Grande. Furthermore, the company has also been named in the Time’s magazine’s list in the category of the best 25 inventions of 2017. The Time highlighted Fenty Beauty’s 40-shade class of foundations as the most sold out. The publicity enjoyed by Fenny beauty has significantly influenced its growth, which has made it a company that is built to show, and to grow. Many people are imitating Fenty Beauty and wish to grow exponentially like it.
If at all, Fenty Beauty continues with this unique and viable strategy of marketing, then its sales will inevitably increase exponentially. Coupled up with the increased demand for cosmetic products in this century, Fenty Beauty is evidently meant to grow and prosper in the coming financial years.