Critically evaluate how the city place promotes itself.
Most cities in the digital era promote themselves using digital platforms, primarily digital websites. In this paper, the focus is to recognize how London, a world-class city, has managed to use its official website for marketing. London is an international destination for many tourists, students, and visitors who come for different purposes. Being an international destination, it serves as a perfect city to analyze for its website marketing strategy.
Critically evaluate how the city place promotes itself.
London, as a city, takes pride in welcoming twenty-five million visitors annually. Firstly, they promote their institutions that offer different services to foreigners who expect to visit London. Learning institutions within the City are advertised on the website so that students can admire and visit the City. The total population of students that report to London every year is about one hundred and ten thousand. In terms of business, the City promotes its enterprises. The promotion has led to London being considered and being consistently rated the best place to conduct business in Europe. The global city competition has made it almost compulsory for the City to promote itself.
The mayor of London has labeled himself a champion in promoting the City. The mayor of London has invested in an agency that promotes the City through its website and others. London and Partners agency is the official promotion agency used to market London as a city. The mission of the agency is to reach the international audience as much as they can. Through achieving the global audience, they should ensure they tell the story of London brilliantly to the international audience. The mayor’s priority are represented to the agency. The agency is expected to align itself with the expectations that London is the best City to invest, study, work, and visit. The agency operates as a non-profit organization. The agency is not for public-private partnerships. The finances that run it are from the mayor’s kitty and other commercial partners of the mayor. In terms of results evaluation, the agency has worked excellently well in promoting London as a city. The City has continued to score great numbers in categories like availability of important staff, access to markets and access to transport links. The three mentioned areas are proof that agency is doing a commendable duty in promoting London as a city