Current vision, mission and objectives of Tesla
Vision
The vision statement of Tesla incorporation is to create a most compelling car company in the 21st century by driving the overall considered force of electric vehicles. Hence the vision statement generally encompasses the company’s focus over specific renewable energy. Here the corporation also addressed particular changes based on the effectiveness of electric vehicles based on the use of global renewable energy. Hence the following component is considered to be useful in monitoring the vision statement based on tesla incorporation. The company y focuses on being the most efficient car company in the current times, and the company indulges in leadership and excellence in their business making.
Mission
The mission statement of Tesla incorporation is to accelerate the transition to a suitable transport process. This new statement is very much significant to the company’s business as well as it can add a specific market entry strategy for the organization as a whole (Wu et al.2019).
Objectives
The organizational objectives are divided into two types, namely primary goal and secondary purpose.
- The primary objective of Tesla incorporation is as follows-
- Generating much demand as well as driving up the sales of the Tesla motor.
- The company helps build specific brand awareness and manage corporate understandings.
The secondary objective of this company is as follows-
- The company is looking to increase its market share by 5 percent in the coming times.
- The goal of the company is to improve its future aspects.
Macro environment of Tesla incorporation
The PESTEL Analysis of Tesla incorporation identifies the following factors. These areas under-
Political factors
- The government incentives for electric automobiles have been increased.
- The company has also agreed upon a new trade agreement.
- The political stability in significant car markets across the world.
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Economic factors
- The company has looked to decrease its battery cost.
- Renewable energy cost has also been looked to decrease.
- Changes in the overall economic stability issues have affected the car market (Clarke et al.2020).
Social factors
- The low carbon lifestyle has been nicely increased.
- The renewable energy source has also been increased.
- Improvements have been seen in the case of the wealth distribution process in its developing markets.
Technological factors
- A high rate of technological change has been seen in this regard.
- An increased number of automation is also seen in business.
- The popularity in mobile online business has also been increased day by day.
Environmental factors
The environmental factors are as under-
- Frequent changes in the climates.
- Expansion in the overall environmental programmers.
- An expansion in the concept of wastage disposal procedures (Roper, 2020).
Legal factors
The primary legal factors faced by Tesla incorporation in this regard are-
- The company has currently expanded its international patient protection concept.
- The company has also implemented specific energy consumption regulations.
- In countries like the United States, dealership sales regulation has mainly been improved (Lu, 2020).
The business model of Tesla incorporation
Source: https://bstrategyhub.com/tesla-business-model-tesla-business-model-canvas/
Value proposition
The company aims to provide the best in class EV models that are worth high performance, security and comes with premium quality. These models are highly energy-efficient and implement a long-range of processes.
Customer segment of Tesla
The engineers and designers working in Tesla incorporation have expertly designed and shaped the vehicles based on the requirements of its potential customer groups. Hence the vehicle class is highly dependent upon the following courses like high- end luxury, mid-price range, commercial vehicle and vehicles on the green community as well as enabled autopilot mode.
Key partners
The key partners of this company always play a significant role in the business of this organization. In the year 2009, the company has partnered with Daimler company that has helped the company to grow in a good number of ways. Thus the company has accessed such a research process as well as looked to develop a high-end cash infusion that has helped the company to escape bankruptcy.
In the year 2010, the Toyota Company has partnered with Tesla incorporation that has positioned the Tesla professionals to learn a large scale manufacturing process as a whole. Lastly, in the year 2014. The Tesla Company has joined hands with OSAKA of Japan in developing and ordering its battery designs (Morris et al.2019).
Organizational resources and capabilities
The company has a highly innovative and problem-solving approach to its corporate culture. Hence this type of corporate culture drives the employees to develop a profitable solution to its overall customer care problems and other emerging problems in its overall target market. The advancement of the electric vehicle based on its organizational culture has effectively changed its global business proceedings. Apart from this, there are specific environmental issues that Tesla company y has to deal with, which enables an environmental solution surrounding its automobile engineering. Moreover, the company has its quick abilities to keep introducing advancement in electronic c vehicle manufacturing, and this system also reflects certain benefits towards its corporate culture. Thus according to Tesla, six significant parts have been identified correctly in understanding its resource capabilities. These are as follows-
- Move fast
- Do the impossible
- Constant innovation
- Reasons from the first principle
- Think like owners
- And we are all in
Hence the resources of this organization are linked to its hard workers and the overall operation management that has created a strong desire to meet he required process as well as its tools and techniques to deliver the best product (Koskinen et al.2019) .
New strategies of Tesla
The latest market penetration strategy implied by Tesla incorporation has been active, and it is based on specific intensive growth strategies. For example, through an aggressive marketing strategy, the company aims to roll out and sell more electric vehicles in the process.
Product development
This is also a future growth strategy of Tesla that looks to incorporate specific changes based on its overall operational procedures by generating new branded products and generate more sales in the process. For example, Tesla roadster comes with a solar panel system that can charge the car automatically.
References
Roper, L.D. and Users’Manual, T.M.Y., 2020. Tesla Model Y.
Wu, X., Auerbach, E.J., Vu, A.T., Moeller, S., Van de Moortele, P.F., Yacoub, E. and Uğurbil, K., 2019. Human connectome project-style resting-state functional MRI at 7 Tesla using the radiofrequency parallel transmission. Neuroimage, 184, pp.396-408.
Clarke, W.T., Mougin, O., Driver, I.D., Rua, C., Morgan, A.T., Asghar, M., Clare, S., Francis, S., Wise, R.G., Rodgers, C.T. and Carpenter, A., 2020. Multi-site harmonization of 7 tesla MRI neuroimaging protocols. Neuroimage, 206, p.116335.
Lu, F., 2020, January. Can shareholders of Tesla benefit?. In 2019 International Conference on Education Science and Economic Development (ICESED 2019). Atlantis Press.
Morris, L.S., Kundu, P., Costi, S., Collins, A., Schneider, M., Verma, G., Balchandani, P. and Murrough, J.W., 2019. Ultra-high field MRI reveals mood-related circuit disturbances in depression: a comparison between 3-Tesla and 7-Tesla. Translational psychiatry, 9(1), pp.1-11.
Koskinen, K.M., Lyyra, A., Mallat, N. and Tuunainen, V., 2019, January. Trust and risky technologies: Aligning and coping with Tesla Autopilot. In Proceedings of the 52nd Hawaii International Conference on System Sciences.
