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Dealer’s Guide to choosing the right car photography vendor

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Dealer’s Guide to choosing the right car photography vendor

Car dealerships are adopting digital marketing faster than initially predicted. But why are auto sales still sluggish? A 2016 study by Think With Google showed that car buyers make 900 plus digital interactions before making any car buying decision. It’s possible then that most digital marketing approaches fail to address the full customer journey. A complete approach to digital marketing is the litmus test for car photography vendors.

Superior quality photos

New cars may come with exquisite representation from the manufacturer. Used cars, on the other hand, put the responsibility on the dealer to find out what works and what aspects to highlight. The best photography dealer has mastered the art of car photography and the psychology of a car buyer.

Like all other customers car buyers have stories going on their minds when they inspect your models. They have questions, wishes, emotions and rationales for what they want in their new car. A photography vendor must understand how to tell captivating stories with their cameras, and showcase dealer inventory in the best light.

Innovative solutions

Bland photography equals cold leads. The right car photography service provider offers a mix of cutting edge solutions that can make a dealership stand out from the rest in the market. The vendor has to be equipped with the right software and production studios to make that a reality.

Interactive photography is taking the world by storm. Buyers want to get the feel of the product before even stepping into the store. Leading dealership photography vendors in the market are now helping care sellers to create experiential buyer journeys with this virtual reality innovation.

With the 360 spins, buyers can interact with every aspect of the vehicle, including the interior and exterior. VR spins leverage motion enabled views and tagged hotspots that highlight the unique selling points of every single car. This technology brings the showroom into the buyer’s living room..

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Consistency across all channels

Google’s estimated 900 interaction in the car buyer’s journey may not all happen on the desktop. It might be a mix of mobile, social media, web channels and more. The right car photography vendor must present a sound omnichannel marketing approach. One must have quality for such a marketing strategy is consistency.

There must be a clear and cohesive view about your inventory on all devices and platforms. If not the buyer’s road to making a purchase will get broken every time they switch from desktop to mobile, or from the web to social media. The feel should also be the same on third party advertising sites that

you may be in partnership with.

Well equipped photo studio

Turntable floors are a must have for the photographers to capture every aspect of the cars. They similarly need to have state of the art cameras and lenses that produce detailed and crisp images. The car photography vendor would have a studio with all such capabilities together with lighting and compressing software.

With these capabilities, the photography vendor does the legwork for you.

You shouldn’t be the one to worry about post-production and how to enhance your images. Your marketing shouldn’t be burdened with compressing images for the web and social media or stitching 360-degree spins. All that should be handled by the vendor.

The right vendor will bring their mobile photo studio to you so that you don’t have to worry about lighting and setting. Mobile car photography studios make it possible to attain consistency in the background and setting. And software that syncs camera, floor and lighting can achieve pristine-looking inventory images without you having to spend extra money on post-production.

Full suite marketing solutions

In the end, after you are done with care photography you will need assistance in marketing and branding. You might need experts to leverage digital media channels using these photos for increased lead generation. You might need assistance with video. Getting all these services from one provider can significantly ease your cost pressures.

For wad-thinking car photography vendors also provide digital marketing consultation services. They have analysts that assess your cars’ OEM data and find the hot features that sell. Some vendors also leverage AI technology to track vehicle status for

improved lot management.

The right vendor should know what they are doing

Experience is the best teacher but, data is the Master Sensei. Whether old or just started, the car photography vendor you choose must have the ability to make data-driven decisions. They should prove the results of tier strategies and identify visual representation techniques that accelerate buyer journeys.

If their strategies are backed by data, that shows that they have tested what they propose. It means that your marketing resources will go towards approaches that are proven to have a higher ROI. Numbers don’t lie.

For exciting buyer interactions, dealerships must focus on getting the message home. Car photography is the medium. The best car photographers are master storytellers.

Dealer’s Guide to choosing the right car photography vendor

Car dealerships are adopting digital marketing faster than initially predicted. But why are auto sales still sluggish? A 2016 study by Think With Google showed that car buyers make 900 plus digital interactions before making any car buying decision. It’s possible then that most digital marketing approaches fail to address the full customer journey. A complete approach to digital marketing is the litmus test for car photography vendors.

Superior quality photos

New cars may come with exquisite representation from the manufacturer. Used cars, on the other hand, put the responsibility on the dealer to find out what works and what aspects to highlight. The best photography dealer has mastered the art of car photography and the psychology of a car buyer.

Like all other customers car buyers have stories going on their minds when they inspect your models. They have questions, wishes, emotions and rationales for what they want in their new car. A photography vendor must understand how to tell captivating stories with their cameras, and showcase dealer inventory in the best light.

Innovative solutions

Bland photography equals cold leads. The right car photography service provider offers a mix of cutting edge solutions that can make a dealership stand out from the rest in the market. The vendor has to be equipped with the right software and production studios to make that a reality.

Interactive photography is taking the world by storm. Buyers want to get the feel of the product before even stepping into the store. Leading dealership photography vendors in the market are now helping care sellers to create experiential buyer journeys with this virtual reality innovation.

With the 360 spins, buyers can interact with every aspect of the vehicle, including the interior and exterior. VR spins leverage motion enabled views and tagged hotspots that highlight the unique selling points of every single car. This technology brings the showroom into the buyer’s living room.

Consistency across all channels

Google’s estimated 900 interaction in the car buyer’s journey may not all happen on the desktop. It might be a mix of mobile, social media, web channels and more. The right car photography vendor must present a sound omnichannel marketing approach. One must have quality for such a marketing strategy is consistency.

There must be a clear and cohesive view about your inventory on all devices and platforms. If not the buyer’s road to making a purchase will get broken every time they switch from desktop to mobile, or from the web to social media. The feel should also be the same on third party advertising sites that

you may be in partnership with.

Well equipped photo studio

Turntable floors are a must have for the photographers to capture every aspect of the cars. They similarly need to have state of the art cameras and lenses that produce detailed and crisp images. The car photography vendor would have a studio with all such capabilities together with lighting and compressing software.

With these capabilities, the photography vendor does the legwork for you.

You shouldn’t be the one to worry about post-production and how to enhance your images. Your marketing shouldn’t be burdened with compressing images for the web and social media or stitching 360-degree spins. All that should be handled by the vendor.

The right vendor will bring their mobile photo studio to you so that you don’t have to worry about lighting and setting. Mobile car photography studios make it possible to attain consistency in the background and setting. And software that syncs camera, floor and lighting can achieve pristine-looking inventory images without you having to spend extra money on post-production.

Full suite marketing solutions

In the end, after you are done with care photography you will need assistance in marketing and branding. You might need experts to leverage digital media channels using these photos for increased lead generation. You might need assistance with video. Getting all these services from one provider can significantly ease your cost pressures.

For wad-thinking car photography vendors also provide digital marketing consultation services. They have analysts that assess your cars’ OEM data and find the hot features that sell. Some vendors also leverage AI technology to track vehicle status for

improved lot management.

The right vendor should know what they are doing

Experience is the best teacher but, data is the Master Sensei. Whether old or just started, the car photography vendor you choose must have the ability to make data-driven decisions. They should prove the results of tier strategies and identify visual representation techniques that accelerate buyer journeys.

If their strategies are backed by data, that shows that they have tested what they propose. It means that your marketing resources will go towards approaches that are proven to have a higher ROI. Numbers don’t lie.

For exciting buyer interactions, dealerships must focus on getting the message home. Car photography is the medium. The best car photographers are master storytellers.

 

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