Dental Health Care Research
Service Overview
Change in medical and dental technologies requires active monitoring of the newly established treatments. Therefore, clinical practices should be at the forefront line to form research-based innovations to grasp the opportunity of keeping dentistry on top when it comes to top clinical care. Our proposed dental health care provider for it focuses on the patient’s care with diversified personality traits to work closely with the patients on the dentistry practices. Our practical tools and interventions imposed are developed to improve patient safety and reduce the occurrence of adverse events during clinical practices (Johnsen, 1995). The dental service provision has been designed to provide excellent oral and dental hygiene that helps to keep teeth for healthy mouth waves a way for all medical disorders. In a different direction, the organization of the clinic is aimed to provide potential patients a reason to choose our clinic over the other from our unique quality care services to net and retain clients. This comes from the improved system and composition of staff that develops an office culture that forms an advantage for patient’s referrals as a cost effective way of earning more patients than other clinics.
Target Market
We are aimed to achieve the highest visibility in our target markets since our area of expertise can help the organizations ranks and recommendations from the attended clients. Our target constitutes of potential dental patients with any or specific problem that requires specialists, and any other people and family members who are interested in preventing the dental problem as well as a dental routine of cleaning and checkups. The segmentation of our market filters and separates different visitors who approach our organization for the narrowed communications channels to the groups (Carroll, & Gagon, 1983). The market segment consists of the adults and the seniors who look dental care as a safe way of improving the way of look and making their decisions.. Don't use plagiarised sources.Get your custom essay just from $11/page
Competitive Analysis
The direct and indirect competitor’s strengths and weaknesses help us to identify their loopholes and significant into the market to compete over them for the same dollar. Our competitors provide generalized dental services that have general maintenance with no specialization, unlike our specialized dental services (Wilkinson et al., 2014). The competitors do cater to the quality services in canker sores in the mouth and gum diseases in general for clinical effectiveness, safety, and patient experience. They usually run AdWords campaigns to market and advertise their dental services, which makes them popular in local areas hence contributing to up to 40% of their gross revenue (Dolinsky, & Caputo, 1991). Their approach of marketing and advertising imposes a threat to our organization since they signed to run their campaigns to local areas communities.
Marketing Mix-Promotional Strategy
To cope with the threat from our competitors, our organization designed strategies to promote our services and build a brand name for our organization. The day-to-day technological advancement has increased access to online platforms; hence, our organization embraced more on digital marketing to cater to more expenditure when promoting our brand name of the organization and our services (Bhat & Badiyani, 2011). We have our organization’s website, whereby we display our dental services, professional profiles of our staff, and the location of our organization. Our site acts as an ideal too of connecting with our full ranged patients, and the availability of our services up to the local patients in the community. Our online platforms help us to reach our customers through the displayed advertisements as we force more on our service, price, promotions, and place that allows us to achieve our goals on service provision in our facility.
Marketing Mix-Place
Many of our clients usually access our organization’s information and details of our location from the online platform; therefore, they can access our premises since the directions and descriptions are well detailed. However, we are located in San Francisco, California, the United States, as we have opening ours of 7:00-18:00 throughout the week. Our organization incurs significant changes to this online platform of marketing; hence our strategic location help clients reach our premises conveniently at the right time. Contrary, the location seems to be far from our full ranged customers, thus forcing plans to create our branches to reach potential clients from farther areas.
Marketing Mix-Pricing
Our full-time dentists and physicians usually an average salary of $151,490, with other part-time dentists being paid hourly. Our average overhead costs constitute to 70%, lab expenses 8% and, the staff overhead 30%. The profit margin for our organization adds up to 30%, which is equal to the average profitability of dental practices in the country.
Other Pricing Considerations
Since our company had developed its brand and penetrated the target market, our clients are ultimately able to determine their excellent perceived value of our services from their interpretations and reactions to marketing messages. The organization’s rewards and bonuses strategy helps to offer our customers discounts, which is always being tested by making outcome-based decisions on these discounts. This helps to identify what our clients are willing to pay and make decisions from that information.
References
Bhat, P. K., & Badiyani, B. K. (2011). Dental Marketing: What Works, What Doesn’t and What Can’t. International Journal of Contemporary Dentistry, 2(3).
Carroll, N. V., & Gagon, J. P. (1983). Identifying consumer segments in health services markets: an application of conjoint and cluster analyses to the ambulatory care pharmacy market. Journal of health care marketing, 3(3).
Dolinsky, A. L., & Caputo, R. K. (1991). Adding a competitive dimension to importance-performance analysis: An application to traditional health care systems. Health Marketing Quarterly, 8(3-4), 61-79.
Johnsen, D. C. (1995). The preschool” passage”. An overview of dental health. Dental Clinics of North America, 39(4), 695-707.
Wilkinson, B., McCool, J. P., & Bois, G. (2014). Voluntourism: An analysis of the online marketing of a fast-growing industry. International journal of communication and health, 2(4), 10-15.