Diet Coke
Coca-Cola is an established American company that has been in operations since the 19th century. The company manufactures different products like Fanta, Sprite, and Diet Coke. These products have gone through a revolution in the market. While people consider Diet Coke as a dominant product, its success depends on imperialism, capitalism, and colonialism.
Product Description
Diet Coke is a beverage produced by an American corporation, Coca Cola, founded in 1892. The company has its headquarters in Atlanta, Georgia, but distributes the product to over 200 countries (“Coca-Cola Beverages & Products” par. 1). Coca Cola has branded depots that help in distributing Diet Coke in different countries. Further, retailers and chain stores stock the product. Target consumers include people from all age groups who prefer using soft drinks. Diet Coke is a product that is available in different countries and has evolved due to social impacts. Don't use plagiarised sources.Get your custom essay just from $11/page
Imperialism
Coca-Cola has helped the United States to extend its power and influence in other countries. During the Second World War (WWII), Coca-Cola convinced the American military that its soft drinks could boost morale (Fernandez par. 10). The perceived notion motivated the military forces to take an active part in the war. Diet Coke played a significant role in winning WWII. General Stalin reacted with furry towards the soldiers who consumed the imperialistic American brand (Fernandez par. 11). Germans and its allies considered Diet Coke as a significant factor that enabled the Americans to win the war. Hence, Diet Coke allowed the United States to extend its authority to foreign countries and became a superpower.
Capitalism
Coca-Cola has been a capitalist flagship in different countries. During WWII, the notion that Diet Coke would boost the energy of the military officers allowed the company to establish production plants (Fernandez par. 10). As the military officers conquered countries, Coca-Cola took the opportunity to invest. The move influenced the global economy through the creation of jobs. Since its establishment, Coca-Cola has remained as a sole-proprietorship. This type of ownership promotes capitalism in its countries of operation. Further, establishing branded bottling and distribution plants in different countries fosters entrepreneurship. Hence, Coca-Cola has played an essential role in developing and promoting capitalism in various countries in the world.
Capitalism in the United States has forced Coca-Cola to device effective ways to generate profits. Diet Coke has been in the market for over one hundred years. The need to make profits has enabled the owner to establish effective management methods. The presence of Diet Coke in the modern market reveals the impact of entrepreneurial thoughts on the global market.
Colonialism
Colonialism favored Coca-Cola to establish its production and distribution facilities in different countries. During WWII, the management at Coca Cola built facilities to enhance the distribution of Diet Coke (Fernandez par. 10). As the United States expanded its authority to a different region, Coca-Cola utilized the opportunity. In other instances, Diet Coke acted as a symbol of the administration of the American Allies in different countries. A good example is the establishment of Coca-Cola bottling plants in African countries. Colonizers from the European nations, who were close allies to the United States, supported the establishment of Coca-Cola in their areas of settlement. The situation allowed Diet Coke to remain a dominant brand in these developing countries. Hence, colonialism allowed Coca Cola to gain a competitive advantage in the global market.
Conclusion
Diet Coke is a product by Coca-Cola, which has survived in the global market for more than a century. Imperialism and capitalisms allowed Coca-Cola to introduce the product to different global markets. Further, its success in the modern market represents a success in entrepreneurial thoughts.