Discussion 1: The Benefits of Facebook

Discussion 1: The Benefits of Facebook

The use of social media influences people’s buying patterns and the need to access online retail stores to check a variety of items stored or sold by companies. Social networking sites (SNSs) like Facebook can influence one’s buying patterns, especially impulse buying. Consequently, as one navigates through Facebook and their account, they interact with advertisements of different products, right from clothing to household items to consumer electronic devices like cellphones and music players.

Personally, Facebook has impacted my buying patterns when I want to purchase electronic equipment or appliances like my laptop and cellphone, as well as a television. Through the use of Facebook, I accessed online stores of different retailers and the products that they offer, especially the varieties and prices so that I could make a comparison with others. Further, through Facebook, I access online advertisements for clothing stores and get their physical addresses or make purchases that they deliver at my doorstep. The implication is that Facebook has had an impact on my buying patterns as it influences how I navigate different retailers on a host of product offerings before making purchase decisions.

Most advertisements on Facebook are engaging and attempt to convince buyers to make purchase decisions. In this case, the ad on hair trimmers is engaging because it shows the price of the product, its benefits, and the discounts that the retailer provides based on the number of units that one purchases. Besides, the advertisement engages its audiences as it is posted on Facebook, which is hard for one to ignore because it is sandwiched on the wall as one navigates the different posts. The Facebook tactic is useful since many people use social media and networking sites for interactions and socialization.

 

Discussion 2: The Benefits of Twitter and Snapchat

Twitter is among the world’s leading and most popular social media channels that have millions of users, and many businesses are using the platform to reach and connect with customers. Therefore, a company needs to have a Twitter handle or account for its official communication with the online users or community (Raina, 2018). Companies that have Twitter accounts can increase their brand awareness, and update their customers on new trends defining the industry and the marketplace. Through its twitter handle, the company will promote its blog content, presentation, and videos aimed at enhancing its brand’s visibility. Twitter is essential for driving website traffic and boosting its SEO as well as generating instant and constant feedback from customers concerning its products (Business Queensland, 2016). The company can post videos and pictures of its products, vision, and ethical statements as well as customer interactions to market its brand and increase its visibility in the market. At the core of an effective marketing strategy is the incorporation of social media marketing approaches like Twitter.

Snapchat advertisements are engaging and focus on the benefits that customers can attain from a product. One of the most engaging Snapchat advertisements is Colgate Optic White Launch in the UEA and Saud Arabia, which leverages the suite of advert format to reach its target audience and raise awareness about the innovative whitening products. Through this advertisement, Colgate engages the targeted market and attendance as well as increases its brand visibility and recognition. What captured my eye is the bright, whitened smile as a demonstration of the practical results of using the Optic white product. This tactic is useful in homework posts as it can be used to show how targeted advertising using effective social media can attain better results.

Snapchat Colgate Optic White advert.

Link to the video and page

https://forbusiness.snapchat.com/inspiration/colgate-optic-white-launch-exceeds-all-expectations-across-uae-and-ksa

 

 

 

 

 

Discussion 3: Telling the company’s story through pictures

Companies can use photographs to create their accounts and appeal to different types of audiences and markets. Imperatively, Instagram, and Pinterest are social media sites that offer the opportunity to showcase a firm’s use of pictures to tell their story about an event. The strategy is to use Instagram and Pinterest to create an account of the launch of a new deodorant for young corporate professionals who value an impeccable appearance when dealing with customers (Phillips, 2019). In this strategy, the organization will use pictures of professional models to showcase the benefits of the new deodorant for the targeted market. Further, the aim is to ensure that targeted and potential customers’ tastes and preferences resonate with the product’s offerings and benefits. The strategy will rely on the use of modeled pictures from the current high end and celebrity individuals that have been using different deodorants compared to the one that the company will offer to its new markets and customers.

Besides, creating awareness of the business using social media sites like Instagram and Pinterest is an aspect of visual marketing. Therefore, bringing awareness about the company to the potential customers requires investment in better pictorials and visual content that will excite the targeted market segment (Phillips, 2019). Importantly, Pinterest and Instagram will generate more content based on instant feedback that will come from potential customers, especially young and outgoing professionals in different industries that want to cut a niche in their career progression.

Visual marketing continues to be an essential part of any marketing strategy for organizations. Imperatively, marketers can leverage the visual marketing to develop marketing plans that resonate with their targeted customers and increase brand awareness. Visual marketing plans must be grounded on customer needs and trends shaping buying patterns and purchase decisions (Paljug, 2019). Young and social media-savvy individuals who spend most of the time online and visit online shops are the most receptive to visual marketing. These individuals are young, use mobile devices most of the time, and do not have time to visit physical stores to make purchases. These are the most receptive target market for visual marketing.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References

Business Queensland (2016). Benefits of Twitter for Business. Retrieved from

https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/online-marketing/twitter/benefits

Paljug, K. (2019). Picturing Success: 5 Things to Know About Visual Marketing. Retrieved from

https://www.businessnewsdaily.com/6244-visual-content-marketing.html

Phillips, A. (2019). The Importance of Integrating Visual Marketing into Business Strategy.

Retrieved from https://getgist.com/importance-of-visual-marketing/

Raina, S. (2018). 10 Reasons Why Small Businesses Should Use Twitter in 2019. Retrieved from

https://statusbrew.com/insights/why-use-twitter-for-business/

Snapchat Business (2020). Colgate Optic White Launch Exceeds All Expectations Across UAE

and KSA. Retrieved from https://forbusiness.snapchat.com/inspiration/colgate-optic-white-launch-exceeds-all-expectations-across-uae-and-ksa