Discussion Forum Replies
Response to Terrance Ward
Hello Ward, your post is increasingly insightful and demonstrates your grasp of the importance of social media. I agree with you that individuals encounter immense marketing advertisements when they use social media applications. This observation shows that social networking avenues have the potential to reach a large audience. Moreover, Hisrich, Peters, and Shepherd (2017) opine that large markets can be reached through the internet. However, while you say that social media marketing campaigns can receive negative comments, what ways can be used to address the challenges of social media marketing?
Reference
Hisrich, R., Peters, M., & Shepherd, D. (2017). Entrepreneurship (10th ed.). New York, NY: McGraw-Hill Education.
Response to Amilta Hechavarria
Hi Hechavarria, I am impressed by your post and find it intriguing. I support your point that social networking platforms provide an opportunity for organizations to involve consumers in marketing campaigns, thus giving feedback. Hoechlin (2018) contends that the use of social media offers information on which segment engages best and the avenues that have the highest sales conversion rates. While your post is insightful, I will recommend that you consider the mistakes that businesses commit in the use of social media.
Reference
Hoechlin, N. (2018). Mastering business social media marketing in theory & practice: Book covers the fundamental facts & strategies, automation & advanced ideas & tips on corporate social marketing for businesses & beyond. New York City, NY: JNR via PublishDrive.