“Drive or Die” advert
An advert is a route of expressing a message to the audience of a particular product. To start with, one pays to advert messages to reach the intended group of people (Cao et al., 2017, p. 57). An advert must retain some features such as attention-seeking and keeping stress to the audience to meet the requirement. Adverts possess some of the theories in the, and for a “Drive or Die” advert, it maintains the elaboration likelihood model (ELM) and still have the extended parallel process model (EPPM) theories. According to EPPM, the advert should possess the capability to prompt a hazard that will convey body change, which is behavioral and brings panic. The alleged threat remains a determining factor to the inspiration one partakes to mark the afterward move (Wang, 2017, p. 129). For the “Drive or Die,” the peril prompted in people is Demise.
Everyone terrors death and no one wants it to snatch him or her. The theory overwhelms the advert with the concern of trying to fear death; in response, one will have to make a quick modification that is going to prevent them from the threat. The reaction to that becomes driving. Therefore, one can drive a long distance and in a supersonic speed so as not to die. On the other hand, ELM, create an inducement in an advert. As it can be either central rout or peripheral route persuasion, ELM will try to encourage one to acquire the given product for it is the best. The “Ride or Die” statement makes the intended, to purchase the product and feel it is the best among others, for it capable. Therefore, this makes the advert more practical on the side of ELM, and it becomes engulfed in the theory. The advert is efficient in day-to-day activities. The vehicle manufacturing company, to market an ambulance vehicle, can use it. The buyer, for he is the savior of dying people, will perceive that the car has the best features in terms of speed and will have to purchase it. Moreover, this advert can influence the military force and will take it, hoping it is the best for war, and it is almost impervious to attacks. “Ride or Die” is a perfect type of advertisement and I would recommend it.