Dyson company supply chain
Introduction.
As per the analysis that has been carried out, Dyson company has been ranked as the best company which is highly based on technology in the UK. It entered the Indian consumer durable space in the month of august and launched an air purifier vacuum, vacuum cleaner, and hairdryer. Evidence from the various researchers shows that the company is launching new products in India and other nations globally resulting in an increase in the supply of its products (Wong et al.,2012). The company has played a big role in employing a lot of workers who facilitate the services that are carried out in the company and ensure that the products that are produced by the company are of high quality. The company has a positive effect on the supply chain as it plays a role in ensuring that there is proper supply of the products in the market so that it can meet the market demand. The management of the company is well equipped with skilled labor and appropriate strategies that help the company to acquire its market demand (Godsell et al.,2011). The products that are produced by the company are able to move through a channel to the final consumer. The discussion will focus on the supply chain management of the Dyson hairdryer company. As per the analysis that has been carried out there is a big difference between procurement and purchasing in supply chain. The difference between the two is that one is a strategic process and another is the transactional function during the process of acquiring products and services. Don't use plagiarised sources.Get your custom essay just from $11/page
Supply chain.
Tools and theories in supply chain.
The tool of the supply chain is applied in the company to ensure that it meets the needs of the customers through the movement of the goods to the customers for easy delivery. There is the use of liners that facilitates the process of delivering the products through liner shipping to the consumers. The use of a closed-loop is also essential which combines the traditional supply chain with the reverse logistics in consideration of the item after serving its purpose. This has helped the company to maintain its brand as its products are able to reach the target market. there are a number of strategies that have been applied by the company to ensure that there is also proper management of the risks that may arise. This can be done through the tools that are used in the measurement of the risks that might occur which include; risk avoidance, risk retention, risk evasion and risk transfer (Govindan, Soleimani & Kannan, 2015). All these measures have been put in place by the company to ensure that it has protection over the risks that may occur in the company that may result in many losses within a short period of time. supply chain can be dealt with in the company through ensuring that there is an improvement in the accuracy of inventory that is produced by the company to reach the target market. This is achieved through the production of real-time data which results in the empowerment of real-time inventory accounting and improvement of the store stock file accuracy (Hahn & Kuhn, 2011). The processes are carried out to ensure that there is a reduction in the safety stock and the improvement in the availability of the resources that necessary in coming up with the hairdryer.
Source: https://fortune.com › 2019/03/18 › dyson-ceo-jim-rowan
Benefits of supply chain.
There are a number of benefits that are exhibited by the supply chain management in the company which poses many benefits to the company and makes the company acquire the target market and meet the demand of the customers through the production of quality products (Reiner & Hofmann, 2006). There were a number of strategies that were applied in supply chain, for instance, lean with the combination of supply chain management tools VMI and CER that result to a reduction of waste. There is a reduction in the cost-effectiveness of the company through the use of the supply chain software and technology that assist in the lowering of the current expenses of the company. It also results in a successful inventory system implementation. Through this, the company has been at a position of reaching its market resulting in an increase in profitability. The supply chain plays a role in raising the output of the company which is done through the improvement of the supply chain instruments to facilitate the process of communication between the suppliers and the customers in the market (Laengle et al.,2017). It has also raised the profit level of the business that is being conducted in the company through a welcoming behavior of new technological innovations. The selling of the hairdryers by the company to its customers has raised the level of profits that are acquired by the company due to the new innovations and technology resulting in quality products. The supply chain in Dyson company has boosted the level of cooperation whereby there is keeping track of what the suppliers and distributors of the products of the company are doing in order to meet the target market for the products. There are lowered time delays in the processes that are being carried out to come up with the final products of the company which included the hairdryers resulting in the many benefits that are exhibited by the company.
Technologies in supply chain.
In coming up with supply chain strategies there were various ICT tools that were applied to ensure that there was better resource planning and decision making which include; ERP, MPS, MRP and the DSS systems of technology.There are a number of issues that affect the supply chain of the company despite the benefits that are acquired by the company. there is a problem in the management of the risks that come to the company especially when dealing with the tier-one suppliers. There is no safety for the company since the obligations of the company are not met as per the regulations that have been put in place to ensure that all the obligations are met. Another issue is the maintenance of the reputation and brand image of the company (Tapinos, Dyson & Meadows, 2005). This is achieved through the employment of the workers that are no skills of the production of quality products for the company resulting in the downfall of the brand of the company products which poses an impact on profitability. There is also the engagement of the stakeholders especially in the making of the decision that is of advantage to the company. some of the decisions that are made by some of the stakeholder results in serious problems in Dyson company leading to a decrease in profitability. There are changes in the level of technology which pose a challenge for the company especially in adapting to the new changes in technology which is an issue that is affecting most companies currently including the Dyson company (Reiner & Hofmann, 2006). Many of the employees are not conversant with the changes making it difficult for them to produce quality products.
Supply chain processes.
A number of processes are involved in the development of the supply chain in the company that enables it to performs its functions the most convenient way to achieve the target market for its product. Some of the processes involve the definition of the problem that is facing the Dyson company (Hines, 2004). This has enabled the company to come up with the appropriate measure and strategies that will enable it solve the problems which are achieved through the evaluation of the performances to identify the problems. Determination of the supply chain stakeholders is also another important process that is carried out by the company as the input made to the company depends on the effort that is made by the stakeholders (Scott, Lundgren & Thompson, 2011). Determination of the criteria to be used in order to come up with the appropriate strategies is essential which ensures the optimal alignment between the company’s supply chain goals and the corporate strategies that are put to achieve the pre-determined goals of the company. Formulation of alternative is also another strategy that is put in place by the company in ensuring that they meet another target market in the case that one fails through putting in place the PESTEL analysis tool to carry out the evaluation of the firm’s operations (Reiner & Hofmann, 2006). After looking at all the alternatives that will lead to increased profitability, the company decides to choose the most appropriate from the rest.
The company in the improvement of its supply of the hairdryer products to its suppliers has come up with a digital supply chain which has resulted in significant changes in the company (Tapinos, Dyson & Meadows, 2005). There are a number of benefits that are achieved in the company through the introduction of the digital supply chain. It has helped in the improvement of collaboration whereby there is the use of data visualization tools which are helpful in making changes in the digital and physical aspects in the supply chain process (Reiner & Hofmann, 2006). There is the production of digital products in the company and modern services which has resulted in an increased demand for the products in the market. Connection and relation of data sources is also another benefit that is exhibited by the digital supply chain which is facilitated through new improvement for products that are produced by the company.
Conclusion.
In summary, it can be clearly seen that the supply chain has posed a lot of changes in the Dyson hairdryer company which has enabled the company to meet the target market through the production of quality products (Talluri & Baker,2002). Despite the many benefits and improvements that are brought about to the company as a result of supply chain, there are some challenges that are facing the company due to the changes in technology to new technology innovation. This has made it difficult for the employees to adapt to the new technology resulting in the production of goods that are poor quality during the period of change in technology.
References.
Godsell, J., Diefenbach, T., Clemmow, C., Towill, D., & Christopher, M. (2011). Enabling supply chain segmentation through demand profiling. International Journal of Physical Distribution & Logistics Management, 41(3), 296-314.
Govindan, K., Soleimani, H., & Kannan, D. (2015). Reverse logistics and closed-loop supply chain: A comprehensive review to explore the future. European journal of operational research, 240(3), 603-626.
Hahn, G. J., & Kuhn, H. (2011). Optimising a value-based performance indicator in mid-term sales and operations planning. Journal of the Operational Research Society, 62(3), 515-525.
Hines, T. (2004). Supply chain strategies: Customer driven and customer focused. Routledge.
Laengle, S., Merigó, J. M., Miranda, J., Słowiński, R., Bomze, I., Borgonovo, E., … & Teunter, R. (2017). Forty years of the European Journal of Operational Research: A bibliometric overview. European Journal of Operational Research, 262(3), 803-816.
Rees, H. (2011). Supply chain management in the drug industry: delivering patient value for pharmaceuticals and biologics. John Wiley & Sons.
Reiner, G., & Hofmann, P. (2006). Efficiency analysis of supply chain processes. International journal of production research, 44(23), 5065-5087.
Scott, C., Lundgren, H., & Thompson, P. (2011). Guide to Outsourcing in Supply Chain Management. In Guide to Supply Chain Management (pp. 169-182). Springer, Berlin, Heidelberg.
Talluri, S., & Baker, R. C. (2002). A multi-phase mathematical programming approach for effective supply chain design. European Journal of Operational Research, 141(3), 544-558.
Tapinos, E., Dyson, R. G., & Meadows, M. (2005). The impact of performance measurement in strategic planning. International Journal of productivity and performance management, 54(5/6), 370-384.
Wong, C., Skipworth, H., Godsell, J., & Achimugu, N. (2012). Towards a theory of supply chain alignment enablers: a systematic literature review. Supply Chain Management: An International Journal, 17(4), 419-437.