E-commerce business owner

E-commerce business owner

E-Commerce business is one of the industries that isn’t going to get out of demand anytime soon.

From Amazon, E-Bay, to every newly emerging E-commerce Stores world Wide, competition has already got tough.

To drive sales, there are some points that an E-commerce business owner should focus on. Beyond doubt, the foremost is the CONTENT-CHARISMA.

‘But how does Written content helps? We do Video and Audio contents, and that’s more than enough.’

Wrong!

No efforts are enough for driving sales. On average, an E-commerce store gets only 2.86% of its average website visit.

So you definitely need to boost your website traffic in order to gain more sales.

Videos and Audio contents via Instagram and Facebook can indeed drive a good number of sales, but a few short-comes are still needed to be rectified using written content.

1) Boost your sales by being THE GUIDE:

And to GUIDE them, you gotta create detailed Long-Form articles that show them the way out! Google SERP is dominated by articles more than 2000-2500 words in length. Detailed long-form articles are something that provides authority to your store and permits smooth SEO action on it.

E-Commerce site owners should produce enough long-form articles like ’10 gifts for your toddler’, ‘How to choose the best face wash for different skins’, and the like.

Remember, if you can give your audience the knowledge and guide them, they will definitely trust you with your money!

2) Focus on making contents that are Gen Y, Gen X friendly:

It’s not surprising that older people find shopping from Local Bazar, more reliable and convenient than shopping online. On the other hand, young people find it cool to get their packages delivered at the doorsteps.

How come is it related to CONTENT? Sure it is. Get short and sassy SEO style product descriptions and titles for the products. Create short and fetching social media contents and long-form articles with a casual and cool tone to pin down the young readers.

Trust me. Once you get their trust with content tone and style, they aren’t going to think twice before hitting that hot button!

3) Site authorization

The more the content you have, the better is the authority of your site. For example, when people will be visiting your website to buy a gift for their loved ones, but they aren’t able to decide on it. If you can lead them the way using a LONG form article or Detailed BLOG rather than those cheeky 500 words website fillers, they will gradually start trusting you.

4) Brand awareness is a sweet fruit!

Stats are of the opinion that 48% of online shoppers head straight to an eCommerce site. What does that mean? Simply, those eCommerce stores have established themselves as a brand and have captured the minds of their audience in such a way that they don’t think of others when they want to shop.

And for that, eCommerce stores need to generate BLOGs and ARTICLES and encourage the audience to visit and engage with them.

5) Keyword stuffing in a modernized way!

People used ‘Keyword Stuffing’ as one of the famous SEO tactics in earlier days before Google Algo started banning it. While it was effective because one can use numerous keywords at a time, writing long ARTICLES or BLOGS can be the new way to use Keyword Stuffing in an authorized way.

How?

If you write an article of 5000 words rather than 500, then you’re automatically entitled to use more than one type of keywords, more than one time each. It naturally boosts the visibility of your content for different keywords just by using one single article. Isn’t that awesome?

It’s definitely an era where Video content and Graphics are creating a difference and catching the attention of the audience in a better way.

But having said that, it doesn’t mean that the value of BLOGS, ARTICLES is dead yet!

Content is still the king if you know how to manipulate it.

I, too, had been providing content writing services for different Amazon affiliate businesses, writing Long Form articles, Blogs, and Buyer’s guide for them. I’ve already created almost over 100 articles and still going on and on. I might be able to help you out as well!