Effectiveness of Message Executive Summary

Effectiveness of Message Executive Summary

Goal

To communicate the actions, the company will take to improve the safety of products and quickly restore trust with the target audiences.

Target Audiences

• Customers:
  • Customers were particularly affected by the safety cases which occurred within several plants of the company, which impacted negatively on the wellbeing of their children.
  • When asked about their concerns, most customers indicated that they did not feel that significant steps had been taken to ensure their safety.
  • Therefore, they stated that the organization needs to take elaborate measures to ensure that the safety outcomes of their products are realized.
  • Customers indicated that they would need to know of the circumstances under which the defects of the toys occurred.
  • The customers also indicate that they would wish to know the specific steps which the company is taking to ensure that the problem is addressed adequately and that the safety of their children is not put in jeopardy (Suh et al., 2018).
• Employees:
  • Employees who responded to the questions were drawn from different departments.
  • Most of them worked within the manufacturing wing.

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  • The employees stated that they feared that the safety concerns of products would impact negatively on the sales made and, thereby, impact negatively on their jobs.
  • They indicated that they needed more training on ways in which they would create safer products which would be appealing to the market.
  • They indicate that the organization needs to conduct a constant assessment of their competencies so to establish the specific areas of weakness which they have.
  • The process will be crucial in showing the specific improvements which need to be adopted to enable the organization to make safer toys.
  • The members of the management team indicate that the entity must benchmark against other companies in the industry so to establish the various actions which they take to ensure high levels of success in terms of the safety of the products which the company makes.
  • The members of management also indicated that the organization must invest more in automation so to ensure that high levels of standardization are applied for developing the necessary products.
  • The aim will be to ensure that the products meet the quality needs established and serve to the interests of the children who have to use them (Suh et al., 2018).
  • The members of management also state that the continuous improvement of the products needs to be adopted to ensure that they do not expose children to harm.

Measures of Effectiveness

1. Message Content
   1. The content of the messages informs both customers and employees of the proposed solution
   2. The content of the messages align with the values, interests and lifestyles of both employees and customers.
2. Delivery Method
   1. The message reaches the target audiences within the intended time frame.
   2. The delivery methods are effective for both employees and customers because they provide the ease of both groups accessing them.
   3. The delivery methods will aim to ensure that both customers and employees attain the ability to provide feedback based on what they have received.
3. Measure of Effectiveness
   1. Effectiveness of the messages will be measured by the quality of feedback provided by both employees and customers.
   2. Effectiveness of the feedback will also be provided by the level of sales of toys which the company will make shortly after the message has reached the intended audiences (Suh et al., 2018).
   3. Also, the effectiveness of the message will be measured by information which independent assessors will have on the products made.
   4. Where they provide positive feedback, it will show that employees treated the information provided thoughtfully and sort to improve the level of safety of products made.
   5. The aim will be to ensure that the specific products attain the ease of penetrating the market and increase upon the chances of creating the desired levels of sales.

Evaluation

Reference

Suh, J., Harrington, J., & Goodman, D. (2018). Understanding the link between organizational communication and innovation: An examination of public, nonprofit, and for-profit organizations in South Korea. Public Personnel Management, 47(2), 217-244. https://doi.org/10.1177/0091026018760930