Entrepreneurs at Twitter

 Entrepreneurs at Twitter

Introduction

Twitter, also known as the SMS of the internet, is one of the most popular social media site or platform after Google and Facebook. This platform started in 2007 with more than 200 million users from across the globe ad it has grown since then. Twitter is a blogging site that allows its subscribers to send short statements or comments of not more than 140 characters to their followers, which are referred to as tweets. According to the New York Stock Exchange, Twitter was valued at $24.46 billion in 2013, and in 2014 its market capitalization had risen to $26.63 billion, making it be referred to as a tech powerhouse.

Twitter can be accessed through a mobile device application, its website, and SMS. It can be described as an easy to use platform that allows the users to send instant messages, blogs, and also it is a social presence notifier. The reason why twitter is easy to use is that it only requires a few personal details and a password for one to sign up as a user. After signing up, one can start sending a burst of tweets to his or her friend’s list or the public according to which is determined by the privacy setting of the account.

Twitter and Facebook have been rivals since the invention of twitter due to active users’ completion.  These two companies have put in place measures to ensure that they give their users the type of experience that they desire in the social media world. Each company has made improvements to its site to make it more accommodating, easy to use, and more options of what one can post or share on the site, such as video, audio, and pictures to lure new users. In the journey of making these platforms more attractive, some things are being done correctly and others wrongly by both organizations.

What is each doing well?

Twitter has a variety of options on how its users can use the platforms from SMS to third party websites, which makes it easy to use and accessible anytime. It also allows its users to send and view tweets from strangers and followers. It also does not require a lot of details for one to sign up as a user, and this makes it easy for people to sign up, making it a better social tool. On the other hand, twitter is also doing better in building a brand as it has gained more users over the years, making it a popular organization. This is achieved by the fact that their site is not charged to either download or sign-up.

What is each company doing wrong?

The good side of this site also acts as a disadvantage to the organization. With the easy sign-up and the open platform to share anything, one wants acts as a weakness for the social tool as it is being misused to share inappropriate things to a wide audience. The fact that twitter is a no charges base platform creates a weakness in the organization due to incurring losses after paying revenue. The high expectations of the organization have also lead to its inability to beat Facebook and make their commercial promises seem exaggerated.

Recommendations in the perspective of the company CEO 

As the CEO of the company, I would recommend first to make the twitter site more customer-friendly by, improve the site’s appearance and increase the number of words one can tweet at once for expression purposes. On the financial part, I would not put any charges on the users but look for other ways of remitting the losses the organization is making, such as looking for more organizations to advertise on our platform. I would also recommend automation of the offices and systems to cut on the cost incurred on paying salaries.

Questions for discussion

What can twitter do better to ensure it becomes a tech powerhouse and the best brand?

Is the automation of systems and reducing the number of employees a solution to solve twitter’s