Environmental Concern and Materialism
Human beings tend to be unsatisfied whatsoever. A proof that even when people meet their needs, they usually start seeking other supplementary needs. As a result, they tend to forget about environmental concerns until there are developing threats arising from the environment. Americans have ever believed in materialism all along. As a result, the United States is attaching significance to environmental conservation and protection (Melnyk, 2012). the United States did not concentrate on the ecological welfare and security as the United States implemented rapid materialism development. Until the environment becomes unsafe, causing significant threats to the Americans and the entire world, the States was not bothering environmental welfare. It instead was paying much attention to materialism. The Southern California State government has been paying much attention to environmental protection and air pollution in particular. This after the state has had air pollution that had led to people having throat inflammation, restricted respiratory system, and stinging eyes in the middle of the last century. After such an environmental threat, both state and private agencies and initiatives have been putting much effort into controlling the air quality (Pejanovic, 2015). During the implementation of technological development, the people of South California people paid less attention to the protection of the environment due to materialism for development. As a result, the situation had forced them to start conserving the environment. Generally, it has become possible to meet basic needs in America to date. Hence, this has resulted in materialism becoming less significant as compared to environmental protection. This means that green marketing is becoming popular with prospective customers. In other words, marketers are reporting a positive attitude on green marketing.
References
Melnyk, A. (2012). Materialism. Wiley Interdisciplinary Reviews: Cognitive Science, 3(3), 281-292. doi: 10.1002/wcs.1174
Pejanovic, L. (2015). Pollution of basic natural resources with hazardous matters. Ekonomika Poljoprivrede, 62(4), 1095-1107. doi: 10.5937/ekopolj1504095p
Re: Environmental Concern and Materialism
Hello Xingyun Zhang,
I have read the discussion, and it well explained. I concur with the author that satisfaction of human needs is given a priority compared to environmental welfare and safety. In most cases, people think of ecological concern whenever a particular environmental threat that can cause harm to people has arisen. Not until the rise of the risk, people would never think about conserving the environment. The world today is experiencing global warming, which has led to the greenhouse effect. Before, the world was developing industrial technology (Melnyk, 2012). Until the eruption of global warming, people did not think of environmental safety. Generally, it is easy to meet physical needs in the United States to date. This means that the environment is considered than materialism. This has translated to, having successful green marketing, customers’ should become more popular with it.
References
Melnyk, A. (2012). Materialism. Wiley Interdisciplinary Reviews: Cognitive Science, 3(3), 281-292. doi: 10.1002/wcs.1174