Ethical, Social, and Sustainable Decision Making

                                      Ethical, Social, and Sustainable Decision Making

                                          Corporate social responsibility is about how the business manages its process to produce an overall positive effect on society (“6.7 Integrating Goals and Objectives with Corporate Social Responsibility”, 2010). If I were to start a company with the “One for One” philosophy, I would make decisions to combine commercial objectives with the social goals to improve the impact of corporate social responsibility. This is because the combination of the commercial objectives and social goals enhance the impact of the corporate social responsibility efforts because it provides a room for the business to engage in activities that make a profit while at the same time doing good to the world by helping more people who are in need. In other words, this philosophy is premised because the philosophy effectively generates more revenue while at the same time, help more people in need (Luthans & Doh, 2012). “One for One “philosophy also appeals to the customers in the sense that while they are still getting the services or goods they want, they are also at the same time giving out to the needy in the society. Every purchase they make in their day-to-day lives serves as a way of giving or reaching to the less fortunate in society. Therefore, as this philosophy, appeals to customers, there will be increased sales of the goods and services in the company; consequently, commercial objectives are achieved hence high revenue. As a consumer feels like he is making a difference in the world by purchasing, for example, a pair of glasses or shoes. It appeals to them so much that the consumers who may not otherwise be willing and ready to purchase those goods are tempted to make purchases to these goods on the reason that they are influencing or making the lives of other needy people in the world better. As the feeling of philanthropy intensifies so as the commercial activities increases in the company. The impact of social responsibility efforts is seen on the company efforts to promote a higher standard of life while at the same time the company thrive as a result of the consumer’s direct connection between buying and giving which they find it appealing.

However, the two combinations of commercial activities and social goals might conflict in the sense that the business might start focusing more on making a profit than keeping the best interest of social responsibility in mind. This is a dangerous path a company might pursue since, in the event, the company realizes opportunities which comes as a result of commercial activities, might concentrate more on the profit-making activities. This is because as the company gains more customers who the philosophy of buying and giving at the same time, it can take advantage of focusing more on profit and less giving to needy in the society. On the other hand, philanthropic programs which are the heart of the best interest of social responsibility might conflict with commercial objectives of the company in a sense that the philanthropic programs might not create opportunities for jobs within local populations(Luthans & Doh, 2012) — creating job opportunities for those in the developing nations where donations are directed. The major end goals of these efforts are the creation of additional jobs in poverty-stricken areas and the reinvestment of revenue into the improvement of the lives of locals.

                                                                     Lp90References

6.7 Integrating Goals and Objectives with Corporate Social Responsibility. (2010). Retrieved 3 February 2020, from https://open.lib.umn.edu/principlesmanagement/chapter/6-7-integrating-goals-and-objectives-with-corporate-social-responsibility/

Luthans, F., & Doh, J. P. (2012). International Management: Culture, strategy, and behaviour.

New York: McGraw-Hill.