five effective communication strategies evaluated in a digital form
Introduction
In any conversation, nobody wants their voice just added to it; they want it repeated, heard and made worth and make the message have influence. The best way to understand social media is looking at the underlying philosophy of impact according to the professor of psychology, Dr. Robert Cialdini. Below are five effective strategies evaluated in a digital form.
- Reciprocation
In this approach, what another person has given us should be repaid in kind. A woman who does a favor should get one too. In social media, there is the high chance of retweeting someone who tweeted us. This is used manipulatively to accumulate many followers. Its use is constructive and positive when no attached strings are provided.
2. Commitment and Consistency
Most people rarely unsubscribe from social media. They are consistent they are unwilling to confess that their subscription was by mistake. In this principle, people are reminded of their las consistency.
- Social Proof
Finding out what other people think is correct is one way used to settle on right behavior. A vast majority of people are happy when a friend has many blog subscribers, youtube views, twitter followers, numerous blog reviewers and much more. Tribe also matters when social proof is concerned.
- Liking
According to this principle, a halo effect is created by the physical attractiveness, and we like people who are similar to us, we love those that complement us, we like familiar things, and cooperation inspires more likes. http://sethgodin.typepad.com/seths_blog/2009/12/what-matters-now-get-the-free-ebook.html. For social media case, we give more credit to attractively made messages, high-quality videos, and blogs.
- Authority
Authority is less about clothes and titles in social media than about virtual trappings. http://authorithyrules.com. The number of individuals who will download or buy a recommended resource is the most direct measure of authority concerning little more than the endorsement of the administration. Authority should be restricted to a legitimate knowledge field.