Football High Sports Marketing

Football High Sports Marketing

Introduction

The football high is a premier entertainment of sports. Football high connects people emotionally and socially influential. From the video, there are a lot of head injuries and heart stroke. There is seen physical abuse of the bodies. The physical abuse is so severe that many of the seniors and school juniors are sent to the hospital. One of the players was admitted to the medically induced comas.

Question 1

            The target group for the football high includes the team, players, and the support team of the football high. The product involves the commitment and emotions of the fans. It is considered very important since the players involved gain fame from the game. The customers are the fans. The fans are the key support of the football high. Despite the injuries and physical abuse of the bodies involved, many people still find football high very interesting to watch. The values being provided in the football high include the culture of the football league and the rules.

Question 2

            The football firm beliefs in character-building and knowing the needs of respecting the values and cultures. Currently, the football high is involved with a lot of physical body abuse and injuries. This, therefore, is bringing down the industry of football high. To improve the products of the football high, the use of electronic media and social media is utilized. The issues concerning the injuries must also be addressed by introducing effective gear for football high players. Finding a perfect sponsor for the football high is also a great measure of making the football high grow. The rules of playing the football high should be made clear to reduce the rough plays during the match. Social media and electronic media will help in spreading the brand of football high across the globe. Therefore, the use of selected advertisement mediums will help reach the target groups, for example, families.

Question 3

Some risks are involved in football high. As discussed in the video, many dangers are associated with injuries and heart strokes for young players. These risks hinder the continuity of success for the football high. The concussion risk is the most considerable risk for young players in football high school. Prevention of the concussion is the most significant measure to reduce or prevent injuries involved in the football high. Safe tackling will be the best way to mitigate the risks involved in concussions. The physical parameters of football high is also another possible risk involved in football high. The individual required physical body parameters have not been well stated for a junior player. This will pose a risk of sustaining injuries and heart stroke. The injuries developed during the football high involves the junior players with the physical parameters not required.

Question 4

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Question 5

The market segmentation for a sport involving the football high includes the sporty segment. This refers to the individual gears of shoes. The shoes must be of good quality. The market segment involving the elite sport. This refers to the unique designing of shoes for football high sports activity. The aspect of fashion is another segment of sports marketing. For football high, the exclusive manner is very useful in ensuring advertisement for a particular sports activity.

The product market positioning shows the benefits of the product to the target market. Through the target group and market research, product marketers can analyze which group is the target audience (Butje, 2005). Product positioning is essential in marketing plan development. The sports communication media is a suitable product positioning of the football high. The media communication helps in reaching the target group of audience. The “Frontline Football High” video is an example of media communication. Media communication includes televisions and social media, among many others. Sports sponsorship is also an essential form of product positioning in the football high. The aid is an advanced form of support advertisement. This can, therefore, reach out to many targeted audiences.

Reference

Football High. (n.d.). Retrieved from https://www.pbs.org/wgbh/pages/frontline/football-high/

Butje, M. (2005). Product positioning. Product Marketing for Technology Companies, 59–75.

doi: 10.1016/b978-0-7506-5994-9.50010-9