Fundamentals of Business Research Session 6 Validity and Reliability

Fundamentals of Business Research Session 6 Validity and Reliability

Content Validity

Content validity focuses on the examination of the relevancy of the research tool in the study (Bell, Bryman, & Harley, 2018). The findings of my survey depict that the device incorporated throughout the analysis process was significant in the research. I utilized a questionnaire that was essential in identifying particular experiences that individuals encounter when engaging in home business. Besides, the instrument was vital in obtaining first-hand information from respondents rather than making generalizations.

Criterion Related Validity

The activity involves examining the correspondence of various assessments in research (Hair, 2015). I can predict the outcomes for establishing home businesses using the primary findings of my current study. For instance, the first and second respondents depicted positivity in online ventures. Many people can engage in-home businesses and thrive based on the survey results. The participants have significant knowledge in participating in online ventures because they have experience in connecting with digital agents and incorporating technology. I can utilize the survey outcomes to predict the performance of respondents in home business..

Construct Validity

The process focuses on establishing whether a measurement fulfils its intended purpose (Bell, Bryman, & Harley, 2018). The examination of the experiences on home business was essential in satisfying the desired goal of the research. The respondents depicted that the online venture was possible, but there is a need for developing strategies to overcome underlying challenges.

Reliability

Reliability encompasses the assessment of a study’s consistency. The most careful examinations exhibit similar outcomes using consistent conditions. However, unreliable tests contain variations despite incorporating constant measures (Quinlan et al., 2019). The research tool was reliable because the respondents depicted the same results after the incorporation of consistent measures.

References

Bell, E., Bryman, A., & Harley, B. (2018). Business research methods. Oxford university press.

Hair, J. F. (2015). Essentials of business research methods. ME Sharpe.

Quinlan, C., Babin, B., Carr, J., & Griffin, M. (2019). Business research methods. South Western Cengage.