game market

 game market

On June 20, 2019, CBN  reported that after being the world’s largest game market for three consecutive years, Chinese and U.S. are supposed to generate the revenue of $36.5 and $36.9 respectively, hence making the U.S. the most extensive game market in the world since 2005, China takes the second. The same report was published by Techcrunch and Venturebeat website in 2009. It stated that the global game revenue was $152.1, which was 9.6% increase from 2018-2019, Console game being the primary game mode in the USA, it became the main source of revenue generation. However, the game was supposed to generate $18.5 yearly, which is almost 50% of the country game market. Liam (2019) argues that, despite Tencent being the biggest publicly traded gaming company in China, it cannot release many new games in the market because the government tightly controls the gaming industry, and it freezes the licenses too. Therefore, the growth of the Tencent gaming division went down from 51% to 9% from 2016 to 2017. Even if the U.S. is far much better than China as the most significant game market in the globe, the Chinese game industry still tries to make better plans like service innovation, product innovation to stay ahead always.

For instance, The cloud gaming pulpit has been build by Tencent already, and they have chosen a lot of players to try this pulpit (Businesswire, 2019), which means that players can play some games in the WeChat, and they do not need to download unique Apps. The innovational strategic maintains the market because they remain too high competitors in the market. According to Wijman (2019), China licence freezing has affected companies in japan and south Korea, most of them dependents on Chinese publishers, therefore, the changes in the Chinese gaming market also reflect the situation of the whole Asian gaming market. However, China will maintain the market as the most captious in the area for the next years and will, therefore, securing its first position in the gaming market in 2020. The changes in the game market explain to us why China will still face big significant problems in the development process in the gaming industry. Therefore, this is a wakeup call for China, if they want to return to position one in the world, it must come up with different game modes thoroughly. In another way, it will help game companies to come up with new market development and innovation in China. The changes explain to us why the government’s strict management of games is not conducive to the development of the game market and hinders the growth of the game economy (Liao, 2019).

In November 2019, it was reported china  had imposed rules to  gaming,children curfew has been given, gamers below the age of 18 years were not be allowed to play online games at 2200hrs to 08hrs, they will only be given 90 minutes to play on weekdays, and only three hours on the weekend,the report was given by New York Times, NBC news and Chinese website.this are policies that China is using to control children from being game addicts; government officials reported that gaming had damaged children, both physical and mentally. The China government has drafted a series of rules, that will help reduce the gaming content, especially with people of different ages. The laws have been put into consideration by big gaming companies, such us Perfect world, Tencent and NetEase.The procedures are at its beginning platform, it will undergo some thorough discussion so that it can be implemented in future, and this shows how china is becoming strict on the gaming companies. Nevertheless, small children are mandated to use their real names and unique numbers before they play games online, the Publication Administration and National press said this.The limitation is to prevent children from buying virtual goods in the online game, and this is weapons, pets and clothes. The purchase depends on your age group, and it ranges between  $28 to $57 monthly, This rule is put there as one of the presidents Xin Jinping’s goals to reduce online gaming to children and to reduce addiction. Gaming addiction has led to a vast number of myopic children( NPR,2019). The officers were asked by the president to focus on a significant amount of nearsighted children.

Furthermore, tools are being built for Chinas surveillance state by some of U.S. gaming companies (James B,2019). Riot company has been put into control by Tencent company since 2011, making it stay out of the companies product. More so, due to pressure from the state media and regulators, it has caused the company to come up with new plans to make sure the time gamers use to play is regulated.if the company would not have done this to prevent addiction, they would have lost the china gaming market, this shows how the government is serious about protecting the minor in China. According to NBC News(2019) stated that the gaming was listed as “gaming disorder”, meaning it was considered that causes mental health in 2008 by the World Health Organization. And therefore, the government had to come with the rules that will help to prevent minor from engaging in gaming that might cause addiction. Despite it having adverse effects in China gaming industry, the strict rules are still imposed on the game companies.