Geelong Brush Company

Introduction

Geelong Brush Company is a company that produces household cleaning products in the Australian market. The company is facing problems in distributing its products to the consumers and needs to maintain its sales. Geelong Brush Company needs to understand what the consumers want. They need customers to get satisfied with buying their products. They need to interview their customers to know what would meet them and increase their sales. The paper focuses on the responses of the consumers on the Geelong products.

Target consumer segment

Segmenting consumers is the process of splitting a consumer base into categories that are the same in particular ways important to marketing. The groups include age, interests, spending habits, and gender. Geelong Brush Company would like to choose a consumer segment that will use household cleaning products.  The parts of customers that are likely to use the household products are women. The particular section would be targeted much by the company since women spend most of their time indoors doing the cleaning. The company should advertise its household products targeting women. Cleaning needs wipes and dusters, toilet sets, dish brushes, and scrubs. Women do most of the cleanup in homes, and that’s the reason they should get targeted.

Location is one of the variables from Facebook that would help a lot in feeding them information about Geelong Brush Company to women.  The location of the customer matters a lot in feeding them the information about a product. For instance, women located in a place with app store availability would get the information quicker and much more comfortable. The location of the consumer matters a lot. Age would be another variable. The advertisement for the product would target women and ladies above 20 years of age. It is because all the house cleanings get done by them. Advertising the product to ladies from the age of 20 to 40 years would be a great deal to the company since they would make use of the product. The gender of the target consumer would be the next FaceBook variable to consider in using Facebook to advertise the product.

In this case, women are the target customers because the daily house chores need brushes, mops, and other cleaning materials. Using Facebook to advertise a product would require a language that the target consumer would understand. Women over 30, in this case, follow a simple style. It would help them a lot to gain knowledge of the product, thus increasing the sales of the product.  Geelong Brush Company is a company that produces household cleaning products in the Australian market. The company is facing problems in distributing its products to the consumers and needs to maintain its sales. Geelong Brush Company needs to understand what the consumers want. They need customers to get satisfied with buying their products. They need to interview their customers to know what would meet them and increase their sales. The paper focuses on the responses of the consumers on the Geelong products. For the company to deal with the customer’s interests, some interviews need to get performed to consumers. The information fetched would help the company in the distribution and production of their products. Feeding data to consumers like how to use the products would help. Women are the target consumers in this case because they use the products mostly. Their views would matter a lot. Location is one of the variables from Facebook that would help a lot in feeding them information about Geelong Brush Company to women.

Interview 1

Marketer: rate Geelong’s products on a scale of 1-10

Consumer: I rate them at 6%

Marketer: why?

Consumer: they get destroyed pretty fast

Marketer: how?

Consumer: if they get attached to water for long, rots start appearing

Marketer: would you say Geelong’s products have helped you?

Consumer: yes

Marketer: how

Consumer: cleaning has become fun. These products help a lot and leave o stain

Marketer: thank you

Interview 2

Marketer: have you used Geelong’s brush products?

Consumer: yes

Marketer: what are the advantages of using the products?

Consumer: they make cleaning much easier

Marketer: how?

Consumer: one does not have to bend while mopping the house

Marketer: do the products have a disadvantage?

Consumer: no, not even one

During the interview, some consequences get seen. Customers give different views on the product. The fact that they destroy so fast makes customers prefer other sources. Geelong company should produce more quality products that would fulfill the customer’s interests. The advantage is that the products make cleanings easier in that one does not have to bend or get tired while doing the cleaning. Most of the customers are happy with the products.

Conclusion

Geelong Brush Company is a company that produces household cleaning products in the Australian market. Geelong Brush Company needs to understand what the consumers want. They need customers to get satisfied with buying their products. Segmenting consumers is the process of splitting a consumer base into categories that are the same in particular ways important to marketing. The groups include age, interests, spending habits, and gender. Variables from facebook would help a lot in feeding them information about Geelong Brush Company to women.