Gekker et al.

Gekker et al.

Gekker et al. use logos to convince the audience through logic and reason. Gekker et al. use logos by citing statistics and respected authorities on the subject. For instance, Gekker et al. content analysis followed the semiotic square model pioneered by Greimas in 1974 and Clifford in 1988. Secondly, Gekker et al. used logos by presenting examples of YouTube channels, which the audience can verify. Finally, Gekker et al. use deductive reasoning to pick apart evidence from the large volume of content examined to reach their conclusion.

Gekker et al. used pathos the least out of the three modes to persuade the audience. Gekker et al. study is relatively objective and unbiased. Gekker et al. are reporting on an issue rather than calling for action from the audience. Therefore, Gekker et al. mainly focus on using ethos and logos to present their findings. Finally, the influencer techniques used by Gekker et al. to persuade the audience includes logic, emotions, proofs and results, and authority.

The main goal of the Slicing BreadTube research study was to establish the definition of BreadTube according to its usage on YouTube and Reddit. The researchers curated content from selected relevant creators, mainstream media coverage, and the YouTube algorithms for their study. The researchers aimed to use the collected data to identify who belongs to the “BreadTube” community and what type of content qualifies as “BreadTube” content. A research objective that emerged during the study was examining the correlation between the Aethist community, the BreadTube community, and the Liberal relationship