Getting Your Podcast Out There: How To Improve Your Podcast Reach
Podcasts are a fantastic way for content creators and social critics to “reach” their audiences. Podcasts are accessible to all fanbases because they require minimum work to engage, as opposed to articles, blog posts and ebooks. While these latter methods rely on the audience’s willingness to read occasionally lengthy pieces, podcasts are highly interactive without demanding any effort from the listening public.
With the growing popularity of podcasts, it can be difficult knowing how to find your place in the rapidly-changing sea of content. To develop the necessary exposure to grow your audience base, you will need to provide top quality material, a memorable concept, and faultless, consistent execution. Here’s everything you need to know about marketing your podcast to maximize its reach.
- Work On Your Metadata
The description of a podcast practically defines how well it will do with new audiences. Fields like the podcast title, its description, and episode titles, summaries, and descriptions provide the podcast creator with opportunities to entice with their wording. The use of keywords in the description will be essential, and you will have to research the trending keywords in your chosen genre. Make sure to keep descriptions brief but striking; use unique, descriptive language, and maintain an element of mystery. Don't use plagiarised sources.Get your custom essay just from $11/page
- Choosing The Appropriate Category
Some podcast categories are already extremely crowded and will require you to compete with established brands in the industry. You may want to choose less popular categories to sort your podcast, or choose newly-emergent options such as “Health” instead of “Sports.” When selecting a category, look for the option you believe is most likely to have audiences intrigued by your title and descriptions, and willing to give your podcast a go. This category does not necessarily have to be the most accurately-matched to your content; it needs only to be a plausible pick.
- Craft A Unique Podcast Cover
The expression “do not judge a book by its cover” does not apply to podcasts; in fact, many listeners will base their choice of whether to listen on how appealing the icon cover is. You may want to work with a graphic designer or visual artist to create your cover – but make sure you own the image. Your title should be featured on the cover, as well as a brief, 3 to 4-word description of its style. It is often best to use strong descriptive adjectives such as “gritty,” “honest,” “funny,” “raw,” or even “daring.”
- Create A Podcast Website
If you already have a domain on which you post your material – website, blog, or even a social media page – you will need to allocate multi-paged space to your podcast. Though your podcast is likely to be played mostly on the popular podcast apps (Deezer, Apple, Spotify etc.), it needs a stable space of its own, where you can embellish your descriptions and solidify your brand. By giving your podcast a landing page, you legitimize your content as a reliable, established entity. You will want each episode to be featured on an individual page, which you can link to through your social media.
- Allow Listeners To Play Directly And Subscribe
It can be annoying dealing with widget installations to incorporate a web player on your site. However, this is a particularly effective method to maintain your prospective listeners’ attention and encourage them to engage immediately. Subscribe buttons are the only viable way listeners who have enjoyed your content can sign up for more of it. This is particularly comfortable for listeners, as it saves them the hassle of fishing through your website every time they want to find your new content.
Increasing your podcast reach isn’t only about sharing links and asking for listeners – it’s about creating a brand while ensuring it remains consistently accessible to your listeners. You may need a little web development investment and social media marketing training, but self-marketing your podcast is unlikely to be a challenging feat.