Glade Air freshener

Glade Air freshener

Glade air freshener is one of the best-selling household products in the world. The multinational company is rich in implementing innovative strategies for marketing their products and services. The company has a well-established brand name which gives them a competitive advantage against their market rivals. The ability to manufacture and provide different scents of air fresheners to their customers help them to enjoy core competency (Arinsmier, et al.). Also, their products and services are unique which makes their customers to make frequent visits to their retail shops. Glade company acknowledges that customers are the main pillars of the success of their businesses. Therefore, they provide quality goods and services which meets their customers specifications.

The company acknowledges that the art of advertising goods and services is very critical in determining the customer purchasing trend. The company has a well aligned marketing scheme of their products in both the social media and print media platforms such as television, radio, Instagram, Gazettes and magazines. They use the most popular and influential personnel’s as the brand image to market their goods and services. According to —– when the customers are not familiar with a certain product and service they often seek for its endorsement. Also, the company has a unique logo which distinguishes their company’s products from those of their competitors. The logo plays a vital role in helping the consumers to recognize the company’s products and their set expectations about its quality and service. Most of the customers trust the company’s brand which results them to buying the product.

The picture below represents a picture of Glade company’s advertisement on their Air freshener products.

The company’s packaging advertisement conforms with the Cialdini’s principles of persuasion in the following ways.

Scarcity

Organizations which provide unique products and services to their customers at the market are at a competitive position compared to their business rivals. According to Soke, et.al., (186-193) people value scarce products and are usually ready to pay a higher price for the particular products and service. Glade company produces unique products and services in the which distinguishes them from their competitors (Arinsmier, et al.). For instance, they manufacture a variety of different scents of air fresheners thus enabling their customers to have a variety of options. Also, they have excellent customer care services such as providing deliveries to their customers which makes their customers to prefer their products.

Reciprocity

One of the primary principles of persuasion is supplying the customers with the products they require. Customers are the backbone of the success of business entities. Satisfied customers are always loyal to the company and contributes to its profitability. Glade company is one of the leading companies in offering their customers with goods and services which conforms to their customers specifications. The company conducts a thorough market research concerning their customers tastes and preferences before manufacturing a product. Similarly, they offer gifts and promotions to customers who purchase their products. This has frequently enabling them to increase their sales as well as gain more customers.

Consistency

The principle of consistency basis its focus on the power of the public, active commitment and voluntary commitments to the organization’s products and services. Glade company have active customers who willingly purchase their products due to the ad’s persuasion (Arinsmier, et al.). After the company manufactures a product, they should launch it to the product so that they can become familiar of the product. Glade company is one of the leading households’ company in innovating new scents of air fresheners. They immediately launch the products and conduct a thorough marketing of the particular product. Finally, Glade company only sells their products to the voluntary customers. Since they offer quality products and services, they have a lot of customers who are willing to purchase their products.

In conclusion, organizations should improve on the advertising strategies of their products and services if they are to remain in a competitive position. It is mandatory for organizations to conduct a thorough market analysis before manufacturing their products.