Google Management

Google Management

Successful organizations utilize vision and mission statements to achieve a competitive advantage. The statements are critical in inspiring the employees as well as company stakeholders. AS such, executives utilize strategic plans that are in line with the company mission and vision to encourage employees to foster practices that facilitate organizational objectives. Accordingly, the objectivity of Google’s vision is to avail information in a manner that is effective to all. Similar, the company practices are consumer-oriented. According to one of the company’s mission, a focus on the client needs facilities productivity. Equally, the management strategy has fostered the company’s competitive advantage through the provision of quality customer service. Further, due to the competitive nature of the company mission, the focus of the employees is to enhance quality service delivery. As such, the statement serves as a powerful too of incorporating employee effort in the provision of excellent products. For instance, through applications like Chrome browser and free Gmail services, customers can access the company services with relative ease due to the optimization like the operation of the models. Likewise, according to the statements, Google aims to develop and avail information services to all. As such, the top management collaborates with the employees to encourage consistency concerning innovation measures that facilitate the development of competitive services.

Additionally, through the sharing of new ideas among the employees and the executive, there is improved service delivery as well as better market performance. Further, through the establishment of programs that involve collaborations with relevant companies like smartphone manufacturers, Google has been able to expand its market performance. As such, the strategy has enhanced the ability of the organization to provide an array of products to the clients.

The management practices implemented at Google aim at the exploitation of the existing market. In the past, the company market practices focus on the provision of search engine services that availed information to consumers. However, as a result of technological advancements, the organizational marketing strategy shifted to the production of smartphones like Nexus. The strategic decision was as a result of the growing demand for Google-related products. Ultimately, through a thorough investigation of the market conditions, Google commenced with the production of smartphones. Consequently, the efforts paid off as the company today account for approximately half of the smartphone market. Equally, the strategy as per the mission statement that stresses the provision of adequate and quality services to the clients. Thus, through the project, the organization has been able to achieve success as the products meet the long term objectives plan.

The organizational culture implemented at Google has positively impacted employee attitude. The custom that has long defined the company operations has fostered the provision of competitive information services. Similarly, through the organizational culture, the staff at the company share information concerning the implementation of innovative practices. The culture also enables Google to compete favorably with other companies in the technology market like Microsoft. Since the organizational culture determines the ability of Google to minimize the adverse effects of external forces on the market performance, the factor is crucial in enhancing the competitive advantage. Through the implementation of employee support programs such as regular training, the organizational culture boosts the innovation capabilities of Google. As such, the culture is critical in fostering employee motivation levels. Equally, the provision of management support also enhances success at the company.

The decision-making strategies utilized at Google aim at improving the productivity of the workforce. Similarly, fundamental decision-making principles that are in line with the company mission are implemented. For instance, the decision making steps at the company focus on the arrival of standard solutions regarding the implementation of processes. Equally, according to the motto, “Don’t be evil,” the choices made by the executive are meant to foster quality service delivery as well as enhance consumer satisfaction. As such, the practices have improved organizational success. Likewise, management selections concerning data services are critical in-market performance. As such, the measures utilized to enhance the dissemination of information as well as data privacy have boosted the company performance.

Google is regarded as one of the most ethical organizations in the technology sector. Through the provision of a favorable working environment to the staff, the environment facilitates positivity in the implementation of company processes. The company also offers extra services like insurance to the employees to enhance productivity. Additionally, there are regular sessions between the executives and the employees to discuss welfare issues. As such, the approach is crucial in enhancing productivity. Likewise, the company’s green practices are also geared towards ethical responsibility. The provision of buses and the use of electric automobiles by the company employees reduce the amount of carbon emissions. Further, to enhance success, the company also engages in social issues like gender-balance to enhance quality within the working environment. Consequently, the company’s ethical responsibility has fostered its success.

Conclusion

The ability of Google to outshine its competitors depends on the active principles of management that improve productivity. The company focuses on customer satisfaction as well as quality service delivery. As such, the principles have enhanced market success through consumer retention. Similarly, through effective coordination between the executive and the employees, Google has been able to meet its innovation strategies. Likewise, the company’s ethical practices also foster customer attraction as well as the overall social responsibility. Ultimately, the practices implemented at Google, have improved the relationships between the management, the employees, as well as other stakeholders. Further, the plans have also improved market success.