Hospitality Mission Statement Critique

Hospitality Mission Statement Critique

Goodmanagement is a property and management organization dealing in the resort and hospitality industry. It is guided by the mission statement “Making Good on the Promise.” The organization communicates to it’s clients about its policy to attend to the needs of clients according to their quality demands, as can be seen in the company’s website, as seen in their link http://goodmanagement.com/our-services.

Four seasons on the other hand, comprise a collection of hotels and resorts which offer hospitality services to their clients. It is supported by a mission statement that seeks to guide every member of the firm towards engaging in actions that seek to realize the organization’s goals. This is seen in the statement, “we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves.” Four seasons, therefore, appears as an organization driven by the need to keep their clients happy through their hospitality services.

There are several similarities between Goodmanagement and Four Seasons mission statements. For instance, they all communicate about providing their customers with high-quality services. Emphasis on better service provision is seen by Goodmanagement’s objective to offer their clients the kind of services that they promise. It, therefore, shows that the organization stays true to its belief in providing clients ideal services. Emphasis on service quality is also portrayed by the Four Seasons mission statement, which promises to treat clients well.

Another similarity between the two organizations’ mission statements is that both communicate to their clients. Four Seasons emphasis  on better treatment is seen ion its focus to offer clients exceptional services. Goodmanagement, on the other hand, promises to deliver services as per the client’s expectations. The significant difference in the two organization’s mission statements emerges in terms of length. While GoodManagement has a short mission statement, the contrary holds for Four Seasons. Goodmanagement’s mission statement is regarded as being precise and less wordy.

As an organization, Four Seasons has achieved several requirements needed for a good mission statement. The unique nature of every mission statement is seen in it, communicating about the kind of services it offers its clients. Four Season’s uniqueness is thus seen in it addressing a matter particular to the hospitality industry, that is, quality of service. Also, the mission statement is useful in the sense that it creates expectations from clients. Reading the mission statement allows clients to think of the kind of services they should expect from the organization. Positivity is another factor that enhances the quality of the Four Seasons mission statement. The firm’s statement relays positive communication to the clients regarding the kind of treatment they will receive.

Four Seasons mission statement also bears several shortcomings. For instance, the statement is quite long. Good mission statements ought to be short and precise. In the case of Four Seasons, the mission statement is quite long, thus appear confusing. Likewise, it is the lengthy nature of Four Seasons mission statement that makes it not memorable. Mission statements are supposed to be memorable so that people can quickly identify it to an organization. The statement ought to have keywords that will make people easily link it to an organization. Four Season’s lengthy mission statement, therefore, deprives it of the memorability aspect hence failing to pass the intended communication it was designed to relay.

Works Cited

GoodManagement. 2020.http://goodmanagement.com/our-services. Accessed 13^th Feb 2020