how Proctor and Gamble strengthen its generic strategy through complementary strategic moves
Summarize how Proctor and Gamble strengthen its generic strategy through complementary strategic moves. Be sure to answer the following questions: -Outline what the company has done to fit its approach to the industry and company situation. -Has your company responded offensively or defensively, or both, to improve its strategic position? How? -Has P&G pursued complementary strategic options? Explain your answer. -What are your recommendations for P&G to pursue future complementary strategic alternatives to strengthen its competitive position?
The generic strategy involves attaining market share that is relatively high through price and cost-consciousness. This is achieved by reducing the number of products to targeted consumers. A strategic move is an approach used in-game theories when an individual player takes action outside the described rules to increase playoffs.
Proctor and gamble companies use generic strategies to realize viable merit in the industry. The generic strategy model has been used by Proctor and Gamble company to thrive through this business amid stiff competition in the gambling industry. The company has used complementary strategic moves to defend its marketing situation in the market. This model has helped the company to improve the position of Proctor and Gambling in terms of increasing sales and maintaining product quality. The Proctor company is hunting the complementary strategic moves with high intensity, which has helped the company to find its uniqueness in the consumer industry. The primary recommendations include differentiation and market diversification to enhance its competitive ability.
Asset 29
Write a research paper on two examples of recent merchant database compromise that have been in the headlines/news. What was the impact on the organization that was the victim? Could this have been prevented? If so, state how & discuss the strategies which could have been used in order to avoid it.
Merchant data compromise refers to a technologically organized theft on ATM or data. These unauthorized personal’s dives into mercantile networks and steal personal details of the cardholder.
Some of the companies that have undergone merchant compromise are Sheln.com, in which 6.4 million users were directly affected. T-Mobile whereby 2 million users’ information was hacked in 2018. In the case of T-Mobile customers, personal details were exposed; for instance, the emails, phone numbers of the customers were exposed. The company lost some of the customer confidence in transacting through its platform, which reduced their sales. However, the company was able to contain situations in a good time. Sheln.com firm hackers drove away with 6 million user’s data. The company lost customers due to the fear of future database breach. This scenario has led the company to decline its sales by huge numbers. The breach was insignificant, and it was hard to curb it since it ran from June through August without being noticed. Database compromise can be prevented through installing high tech devices that will be able to monitor consumers’ accounts frequently. The other necessary process is to remove data verification and data maintenance in the database system. Build a data breach response team that will be taking actions with immediate effect.