How to manage your Business on Social media

How to manage your Business on Social media

Many brands today are using social media to connect with people who love them. Also, social media can reach new customers and prospects. Apart from search engines, people use social media to research a new product. A potential customer is likely to make a buying decision after a few reviews from a random Facebook friend. Still not convinced, let’s take a look at these social stats :

• An average online consumer has at least nine accounts on various social media channels. Also, they spend 2 hours and 16 minutes on social media daily.
• Facebook is the third most preferred website for research. It’s only YouTube, and Google that outranks it.
• 68% of people will watch a YouTube video to learn more about a product or service.

So its clear social media is here to make your business make profits even without spending a dime. In a perfect world, managing your business on social media is easy. But in reality, it’s an irritation to do it all alone. That’s why most business owners pass the responsibility to social media marketing firms to help with social media services. Keep reading and discover more tips you can implement for free.

1. Set clear goals

Many businesses start with a business page and company logo. It’s a good start, but it means nothing without a social media marketing strategy. Business owners should stop treating social media marketing as ‘hey we are on social media, follow us.’ So, how do you get it, right? Before you put your business on social media or improve your social media performance, think about your business goals. Are they part of your strategy to grow an authentic brand online?

Goals are objectives you intend to achieve in a given period. For example, you intend to increase your sales by 20% sales on Twitter in 30 days. Goals should be specific, measurable, realistic, and time-bound. For instance, you want to connect with 500 hundred customers on Facebook in a week. Similarly, you need to define your target audience and the social media accounts that will work for your business.

2. Leverage on your Brand voice

Brand voice is a fancy word used to describe the personality you display while selling your products. Often, business owners struggle to achieve this because there is little explanation about brand voice. Marketing professionals throw this word around, and that is it.

You want to identify your brand voice and use it to managing your business on social media. Try to scrutinize your qualities, especially the ones you suspect could influence your decision. Focus on the habits you display unconsciously regardless of the surrounding. For example, are you keen to details, creative or outgoing? All that should show on your posts and how you interact with your audience online.

Brand voice will help you stand out from the crowd and be unique. Your products or services should scream your name.

3. Focus on visual content

Ask yourself why you’re quick to place that Uber eats order or what would prompt you to hire a photographer on Instagram. Uber eats posts stunning photos of fries, and you can’t resist them. On the other hand, you would love a photographer with the most stunning images on their Instagram account. People are visual. You will get 94% more views if you use visuals content compared to written text. Now, this proves that people prefer content that is appealing to the eye.

To make visuals valuable for your marketing, you need to post the ones that are relevant to your business. For example, the colour of the visuals and the message should match your business. Furthermore, your customers should understand your images.

4. Post consistently

Are you the kind of company that does a tweet per month or have neglected LinkedIn? Well, that’s unhealthy marketing practice because a dormant profile is equal to zero social media presence. In other words, you will put off customers who may want to connect with you or follow you. Have you noticed that big brands are active on social media? You probably follow Coca-Cola on Instagram to watch their ever captive videos and images. That’s because they update their social media content regularly.

Make a content schedule to ensure you stay active on social media. As you create content, ensure it is flawless, concise, and easy to read. You can use social media management tools like Coschedule to make your work less stressful. Further, diversify your content and try different content pieces. For example, you can update your YouTube channel weekly and answer a question on Quora monthly.

5. Engage your customers

You’re on social media to achieve your marketing goals faster. However, getting attention from your customers and prospects is one of your primary objectives. So, this is not an opportunity to tell your followers about your awards or superior products. Instead, grab this chance and showcase professionalism and quality customer service. For example, post content tailored to fit customers’ needs, post engaging content and give feedback.

Also, let customers know your value their comments queries and when they mention your brand on social media. Reply to their comments on your news feed and thank them for mentioning you on LinkedIn. Moreover, you can use social media as a customer service. For example, you can use it to receive queries, complaints, and consultation. In contrast to the traditional customer care desk, social media is effective and fast. A customer can receive instant feedback as opposed to phone calls or physical appointments.

6. Give special attention to one Platform

There is always that social network that works best for every type of business. Pick that account and establish yourself as an authority in your industry. Don’t get it twisted; you’re still going to use other platforms for marketing your business. What happens here is that you dominate a single platform that your customer uses regularly.

Let’s say you’re selling financial software to financial firms; you would be crazy not invest in LinkedIn. You may ask why? People who are likely to buy financial software are accountants, financial analysts, and firms. These people will spend more time on LinkedIn than they would on Facebook. Similarly, if you’re a dealer who specializes with home decor, I’m sure you will spend more time Pinterest.

You must find it easier to set up your business for winning on social media. But you’re overwhelmed with other business responsibilities. There is an alternative, hire a social media marketing firm to offer professional social media services.