How Visual Content Can Help Boost the Growth of Your Business
Harnessing the power of visuals makes our marketing strategies powerful. It helps customers envision your products and remember them when making decisions to buy. Visuals make your content entertaining, appealing, and can help increase your brand reach.
Are you having doubts about whether visual content should be part of your strategy?
Consider these statistics:
75% of marketers get better results when they use visuals in their digital marketing strategy (Libris)
30% of US shoppers on mobile say that video is the best when discovering products. 48% of Australian consumers make purchases after watching a branded video (Facebook)
When overwhelmed by choices, shoppers turn to video for product discovery. 50% of shoppers use video to decide on specific products to buy (Think With Google)
83% of marketers got a good ROI from video in 2019. 94% said video helped them increase user understanding of their products (Wyzowl)
Content that results in the best ROI for social media efforts is videos at 63% and photos/ graphics at 56% (Animoto)
47% of US online consumers consider high quality images the most influential when considering a purchase (Splashlight)
Visual marketing is crucial and presents lots of opportunities for marketers. But how can it help boost growth in business?
How Does Visual Content Help Boost the Growth of Your Business?
There are various types of visual content you can use to boost business growth. They include infographics, video, images, calls to action, inspiring quotes, and many others. Don't use plagiarised sources.Get your custom essay just from $11/page
But how do they boost business growth?
- Visuals help you generate more leads
For consumers to give their contact information, you need to offer them an attractive incentive. Something they cannot say no to or one that solves their problem. Ascend2 found that videos, motion graphics, webinars, and webcasts are among the best type of content when generating leads.
Image via Ascend2
However, the kind of visual content you use will depend on the business and your type of audience. What platform do they frequent most? Is it Pinterest or YouTube? According to your past analytics, what kind of content got the most engagement?
So, what can you do? You can increase visual data in your reports and increase images and videos on your blog and social posts. Have an active YouTube account and increase video content on your landing pages.
Use visual content to educate your audience on your products and provide solutions to their problems. Establish yourself as a thought leader and build trust with your leads.
To get your site or social media visitors to turn to leads, provide incentives. Have a clear call to action and ensure that the consumer gets exactly what you promised from the content.
- Visuals help build your brand
Visuals can help you improve how your audience perceives your brand. Consistency with your brand’s visual identity will help you resonate more with your audience.
But, what does visual identity entail?
It’s more than colors and design. Your visual identity reflects your company, and it’s messaging. It means knowing who your audience is because the visual aspects of your content will be for them. Understanding them will help you choose visuals that appeal to them, and that helps them identify your brand.
Your brand will stand out if your visuals are unique and memorable. Every element you use in your visual strategy should cohesively match. For example, your logo should distinctively identify your brand. When your target audience sees it, they should know it’s your brand without having to see the name.
Other visual elements that will help build your brand include color palettes, fonts, images, and layout. They should be consistent in every channel, and with every message, you send out to your audience. Take a brand like Coca Cola, for example. They maintain their brand color consistently on all their text, designs, and images across platforms.
Image Source: Instagram
Your visuals should match your personality and reflect your brand. Ensure that they address your audience and flow together in a cohesive and unified strategy. They should also help you create an emotional connection with your audience.
But how do you identify the perfect visuals, colors, and accompanying messages?
AI tools like Concured, Linkfluence, and Cortex help you create visual content that builds your brand identity. The latter helps you discover images, videos, visual themes, and colors that resonate with your audience.
Cortex also has a visual vocabulary for each industry to help you stay updated on emerging trends. You also get insights on when to post your visuals and type of visuals to post.
Image via Cortex
- Visuals Drive Engagement
Brightcove found that videos drive engagement with 76% of adults purchasing after viewing a video. 45% found videos with a call to action helpful, while 53% engaged a brand after watching videos on social media.
Image via Brightcove
Consumers value visuals when shopping and finding out about products. Why is this? Because it’s not enough to give them text alone. Consumers only read 20% of an article!
But you can use visuals to break up the content on your blog. Interesting visuals will capture the audience’s attention as they scan through your posts. They will likely read the content before and after the image to find out more about the visual.
On social media, visuals captivate the audience more than text posts. The videos also autoplay in most platforms, and if the first few minutes look interesting, they will want to see more. If your visuals are engaging, entertaining, and educational, they get more shares leading to more engagement.
If you show beautiful product images and captivating videos of your products in action, then you will drive purchase. 64% of consumers purchase after watching a video on Facebook, while 48% purchase after watching a branded video on Instagram.
Collaborating with influencers on your visual marketing also increases engagement. The influencers increase your reach as their followers trust their recommendations.
The audience trusts them more than brands. They also relate with the brand more if they see the influencer using their products. The influencer also drives action from the audience. 58% of audiences have bought products due to an influencer.
Image Source: Edelman
- Visual Content Drives Traffic
Visuals enhance your blog and campaigns. They can attract and retain your audience if done right.
But how do you do it right?
Post visual content that is relevant to your audience, and that adds something to their brand experience. The visuals should be memorable and help them build a connection with the brand. Use visuals to show your audience how your product can change their lives.
How can you use visuals to drive traffic?
When you share a link to your blog post on social media pages, include an image or video. Use high quality visuals accompanied by text or information that drives action.
Share video testimonials of customers using your products on social media platforms. Remember to include a call to action at the end of the video.
Share your visuals across social platforms
Offer your social media followers freebies, or something extra so they can visit your site to claim.
Collaborate with influencers to co-promote your visual content
Repurpose old content into videos, infographics, presentations, and so on
Insert embedded calls to action on social posts
Find relevant hashtags and branded hashtags to use with your visuals on social media
Include a link to your website on your social media account bios
Conclusion
Convinced yet? I hope so. Including visual content in your marketing efforts will help your business grow.
To do this, ensure that the visuals are relevant and that they improve the consumer’s experience with your brand. They should also be memorable and build an emotional connection with the consumer.
As you create a strong visual content strategy, ask yourself: who is my target audience? What motivates them? Do my visuals resonate with them? Am I using the right visuals? Do they show what I am offering, and can they convince the audience to choose my brand?
By answering these questions, you post visuals that increase traffic to your site and drive engagement. Your visuals also help you increase leads, drive conversions, and ultimately grow your business