HUMAN COMMUNICATION, PUBLIC RELATIONS AND ADVERTISING

HUMAN COMMUNICATION, PUBLIC RELATIONS AND ADVERTISING

Human communication is a relational mechanism in which people create meaning by exchanging verbal and nonverbal information in particular situations, shaped by personal and social factors and rooted in culture (Alberts, Nakayama, & Thomas, 2016, p. 6). Communication is a dynamic process where substantial thinking and preparation can be needed. When planning a productive conversation, one has to understand the nature of interactions, purpose, environment, participants, platforms, disruption and possible feedback. Charee desires to travel to a different nation to start her Master’s degree in the article “Human Communication,” but she thinks her father will be against it. She wanted to have face-to-face contact with him, to reassure him. Charee arranged to meet at her father’s favourite cafe in the middle of the afternoon as the venue for their discussion because her father would be more inclined to feel comfortable and in a good mood in a familiar place he liked. Second, she chose the middle of the afternoon to give them more privacy and fewer disturbances. She preferred a public environment as she hoped her father would stay calm in public than at home (Alberts, Nakayama, and Thomas, 2016, p. 9). As you can see, Charee deliberately chose a relaxed environment she believed would improve her chances of convincing her father. By selecting a setting with reduced interference, she increased her chances of being clear about her message.

For cases where individuals don’t comprehend each other’s language or have different cultural values, communication is challenging. To eliminate misunderstandings in conversation, individuals must comprehend each other’s cultural values. In the book, “Human Communication,” when the narrator went to Europe, local people’s accent causes explicitly her to feel awkward, and she also got a lot of difficulties when she experienced problems that no one could help her due to language barriers.

Human communication can be broken down into several different types: personal to personal or p

ersonal to business. Advertising is a growing means of communication between business and people. Advertising is more than a bridge to connect the consumer and the company; it can communicate effectively what the idea is and what it can deliver to the public (Moriarty, 2014, p5-12). It informs customers and transforms a product through the development of an appearance that goes above pure truth. For example, the 2012 advertisement for Qantas ‘You’re the reason we Fly’ highlights the efficiency of the airline without explicitly saying so. Advertising often generates economic effect by using images and feelings to influence customer decision-making (Moriarty, 2014, p5-12). Advertising also brings meaning to our understanding of goods and services and their interactions. It tells us, for instance, about newly designed goods, allows us to contrast products and services, and tends to keep people updated about developments and problems.

Communication plays a vital role in successful interactions with the public. Effective communication in public relations is all about ensuring a company develop the relationships it requires to survive (Roberts-Bowman, 2016, p. 3-26). Public relations guarantees that the organization’s principles are upheld. It accomplishes this by maintaining promotions and publicity. These methods allow an organization to reach a broader audience. Holding a campaign lets the public know the intent, goods and services offered by the company. Therefore, an organization should ensure the quality of its products and services, and device an efficient method to solve problems arising from their products and services.

List of reference

Moriarty, E. Sandra (2014). Advertising: Principles and Practice. Pearson Education Australia French Forest, NSW. Vol 1, pages 1-17.

Roberts-Bowman, Sarah 2016, ‘What is public relations?’, in A. Theaker (ed.), The public relations handbook, 5th edn, Routledge, Abingdon, Oxon, pp. 3-26.

Alberts, K. Jess, Nakayama, K. Thomas, and Martin, N. Judith (2016). Human Communication in Society (4th Edition) 4th Edition, Pearson, Upper Saddle River, N.J. pages, 1-23.