In the world of sports

In the world of sports

In the world of sports, there tend to be different passions from people as they are well known as fans. All this can be seen from the large crowd attendance in the stadiums, bars, local joints, and more especially those viewers who watch the games on TV and listen to radio stations. We will be focusing on these sports and how they have an impact on people’s lives.

Boxing

According to gender, the lowest volume of watchers were females, who were 13.9%; the average number was 50%, and the highest viewers who 86.1% male. In terms of age, the lowest volume was of the age group 12-17, and they constituted about 6%, the medium was 14.3%, and the highest number was of the age group 65 and above who were 28.5%. Education the lowest volume was postgraduate, who was 3.8%, the average 16.7% and 36.3% of the viewers have no certificate nor diploma..

When it comes to occupation, the lowest number were professionals, 0.8%, the average being 14.3%, while the highest number was another group of individuals constituting 51.9%. The region saw the lowest number viewing from Manitoba, and they were 2.3%, the medium was 16.7% while the highest number came from Ontario 41.9%.

City, the lowest number was one viewer who refused to answer coming from Quebec, the average number was 7.3%, and the maximum amount was 23.5% from Toronto. Finally, when it comes to personal income, the lowest number was those earning $86 million and above, the average number was 16.7%, and the highest number were those earning less than $31million with a percentage of 45.4%.

Football

According to gender, the lowest volume of watchers were females, who were 20%, the average was 50%, and the highest viewers were 80% male. In terms of age, the lowest volume was exhibited on people in the age group 65 and above constituted about 6.7%, the medium was 14.3%, and the highest number was of the age group 35-44 and above who were 22.4%. Education the lowest volume was postgraduate, who was 4.7%, the average 16.7%, and 36.7% of the viewers in Secondary or high school graduates. When it comes to occupation, the lowest number was professionals 2%, the average being 14%, while the highest number was another group of individuals constituting 41.4%. The region saw the lowest number viewing from Atlantic, and they were 5%, the medium was 17% while the highest number came from Ontario 47%.

City, the lowest number was Quebec recording a total of 1%, the average number was 6.8%, and the maximum amount was 26.6% from Toronto. Finally, when it comes to personal income, the lowest number were those earning between $32- $43.9 million with a percentage of 5.6%, the average number was 16.7%, and the highest number were those earning less than $31million, and the percentage was 44.8%.

Hockey

According to gender, the lowest volume of watchers were females, who were 31%, the average was 51.7%, and the highest viewers were 69% male. In terms of age, the lowest volume in the age group 65 and above constituted about 7.4%, the medium was 14.3%, and the highest number was of the age group 45-54 and above who were 22.7%. Education the lowest volume was grandaunts, who were 5%, the average 17%, and 32% of the viewers in Secondary or high school graduates.When it comes to occupation, the lowest numbers were senior managers or owners 2.4%, and the average is 14.3%, while the highest number was another group of individuals constituting 41.2%. The region saw the lowest number of viewing from Manitoba, and they were 3.6%. The medium was 16.7%, while the highest number came from Ontario at 39.8%.

City, the lowest number was Quebec recording a total of 1.5%, the average number was 7%, and the maximum number was 20.2% from Toronto. Finally, when it comes to personal income, the lowest number was those earning between $32- $43.9 million with a percentage of 5.4%, the average number was 16.7%, and the highest number were those earning less than $31million, and the percentage was 40.5%.

Wrestling

According to gender, the lowest volume of watchers were females who were 24.2%, the average was 50%, and the highest viewers were 75.8% male. In terms of age, the lowest volume was of the age group 55-64 and constituted about 4.5%, the medium was 14.3%, and the highest number was of the age group 45-54 and above who were 40.5%. Education the lowest volume were postgraduates who were 0.9%, the average 16.7% and 40.5% of the viewers had no certificate nor diploma. When it comes to occupation, the lowest number were professionals, 0.1%, the average being 14.3%, while the highest number was another group of individuals constituting 42.4%. The region saw the lowest number viewing from Manitoba, and they were 3.4%, the medium was 16.7% while the highest number came from Ontario 51.3%.

City, the lowest number was Quebec recording a total of 0.5%, the average number was 7.2%, and the maximum number was 34.3% from Toronto. Finally, when it comes to personal income, the lowest number was those earning between $32- $43.9 million with a percentage of 4.6%, the average number was 16.7%, and the highest number were those earning less than $31million, and the percentage was 49.9%.

Figure 1 Bar Chart on Boxing

The above chart gives the percentages of the low, medium, and a high volume of watchers from gender to personal income. If the broadcasting cooperation wants to advertise boxing, then the graph clearly shows that they should consider gender more than the other demographic characteristics as it shows more of the highs and lows volume of watchers.

Table 1.1 Summary Boxing in percentage

Figure 2 Bar Chart on football

The chart shows that football has a high number of viewers when you consider gender as the other characteristics tend to be closer to each other. The graph also clearly indicates that education, occupation, region, and one’s income do have even a more significant impact on the number of viewers.

Table 1.2 Summary Football in Percentage

Figure 3 Bar Chart on hockey

The table shows that occupation, region, city, personal income have almost equal lows and highs volume of watchers if they were considered in whether to air hockey. Gender though, has a high impact and is, therefore, the best to found in this sport.

Table 1.3 Summary Hockey in Percentage

Figure 4 Bar Chart on wrestling

From the above chart, it also clearly shows that gender among all the other variables has a more significant impact on the number of viewers.  Education and occupation almost seem to have the same effect as their volumes are quite the same. Region and personal income have an equal number of viewers in terms of the highs meaning that where a person comes from and the pay tends to have a significant impact on the sport.

Table 1.3 Summary Wrestling in Percentage

The market size in comparison to Nanaimo Census

The market size for wrestling when the sports data and the Nanaimo census are compared would be 23932018 while that for boxing will be 11757718, that for football will be 7948281 and hockey will be 108532381. The formula applied in calculating the market size is to compare the population from both data to see if there is an increase or a decrease the value gotten from the calculation should then multiplied by the annual income the viewer receives from their pay.

According to the findings of the research, the male side tends to watch more than the female counterparts as the higher percentages see t. Also, both male and female watch more than four times a month. In the boxing arena, the older people watch it more as compared to the youth, the football arena those aged between 35-44 view the most while in the field of hockey it is more of those aged between 45-54 that watch it the most.

When taking education into account, sporting tends to overtake the minds of those considered unlearned as compared to those who have degrees. The unemployed or even those working odd sort of jobs are the ones who view what goes on in the world of sport most as compared to the employed people.

Ontario recorded the most viewers with an average of 40% as Manitoba had the least number of sports fans with an estimated 3%. The city of Toronto has an eyeing for three sports, namely boxing, football, and hockey, as it has most viewers while Quebec city has the least number of viewers. Finally, income sees that most people living under $31 million watches more of the sports as compared to those enjoying a significant amount of wealth above $86 million dollars.

Recommendation

With the intense research carried out venturing on all the sporting events that do tend to have an eye on Nanaimo. Namely boxing, football, hockey, and wrestling, I recommend that CBC broadcast hockey more as it is the marketable cause of the large number of fans it has. The market share is higher as compared to the other sports. It is most viewed not only in Nanaimo but also globally that, for me, is a profitable deal. Two, it doesn’t matter what age or even education level one is in the fans love watching it, and they understand the beauty of this game.

Most importantly, it is the only game according to the people in Nanaimo that is most affordable to watch in the viewing places, be it the pubs or even local joints as even those who earn less than $31 can view it more than once a month.