influence factor on choice behaviour related to green products
The reviewed article emphasized the influence factor on choice behaviour related to green products. The consumption value theory guided the study. The study hence aimed at examining whether there is a significant difference in the consumptions value and choice behaviour of green product. A green product is the one which is considered an environment acceptable (Lin & Huang, 2012). The article supports the argument presented in PA2 assignment. This is because it is addressing the issue of consumer choices and decision, especially while choosing products. The consumer choice of products is usually influenced by disposable incomes, culture, taste and preferences, among other factors. These factors are integrals since they influence the repeat business for the company’s products. The organization are expected to offer products that meet and exceeds customers’ expectations. The satisfied customers they usually spread positive word of word regarding the company. This results in the improvement of the organization performance and productivity in the competitive environment. The choice of organization products is also affected by the demand and supply when the supply is limited; it will force the consumer to choose the available products in the marketplace. This is because they don’t have any other options. Good of ostentation is usually linked with brand loyalty, and hence this will result in consumer preferring those products. This, in return, results in encouraging repeat business. This is essential since it contributes towards broadening of the market share for the organization in the ever-changing environment. The most important aspects of the article are the factors that influence consumer choice of green-related products (Lin & Huang, 2012). They documented factors such as psychological factors, specific conditions and searched for knowledge. The study concluded that it essential to understand consumer behaviour and their choice to assist in providing the right products and services.
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The understanding of consumer behaviour and the choice is imperative for organizational success in the competitive environment. This is because it enables the organization to offer the right product mix, which meets and exceed the consumer needs and wants. This is imperative since it contributes to enhancing consumer loyalty and satisfaction (Lin & Huang, 2012). The organization are required to embark in the study to effectively understand the changing trends of consumer behaviour. This is essential since it will assist the organization to have a comprehensive understanding of the factors that influence the choice of products, thus enabling the organization to invest heavily in product development, branding and packaging.