Influence of Global Satellites Expansion in the Chinese Media and its Local Audiences
Introduction
The growth of satellite companies globally and the widespread use of the internet in media have been creating significant changes in the distribution and creating of content and news. These forms of media have provided alternative sources for audiences as they break down monopolies of mainstream media in different countries. In China, the media environment has experienced this global expansion of satellites that began in the 1990s. The rapid economic growth and improved literacy rate have been accelerating this expansion of comprehensive content in the country. In recent years the use of social media and the internet has led to explosive growth on sources of information despite them being strictly regulated and controlled by the government. Competition from professional journalists has also contributed to the diversity in the media. Topics that were usually considered taboo in the country are now discussed and reported by the mainstream media and in social media. These include corruption cases and social problems, such as the high rate of unemployment (Schaffmeister & Haller, 102).
These new media technologies have also contributed to the development of mainstream media in China as they now cover news from different overseas countries. For instance, state-controlled CCTV has opened bureaus in several bureaus around the world that publish and broadcast in several languages, including English, Spanish, and French (Roy & Aihwa 2011). The broadcasting and print media have all witnessed changes in system and structure, program, and production due to internationalization and commercialization. This competition for new markets has further resulted in new trends and new directions (Newcomb, 513).
Literature Review
Satellites and the increased network of broadband cables have increased to globally segmented channels such as ESPN, MTV, and HBO. These channels have to adapt to the regional and even country-specific new markets. In china, cable television and satellite has impacted the media industry. It has raised competition between provisional stations. The number of television stations broadcasting their programs has increased, and they also offer more than 4,000 channels (Cheng 81). Regionalization by global media companies has played a crucial role in the transformation pf world media system, and it has been an integral part of globalization. It reflects on the interest of the audience, especially on domestic content (Cheng 20).
is developed in the country, the
country should enhance the independence of satellite communications technology for local and national organizations in the country
. Foreign markets have controlled competition in the past years on key technologies. The government has to formulate a policy that allows the local and national teams can compete with these foreign news services (Weimin).
State control on cutting imported programs as a way to manage show control over a popular culture is not fair. These lead to domestic media stagnation as the local audience require other alternatives. The state should allow a certain degree of foreign content, which may lead to exchange in content between the domestic and international content providers. Innovation in the industry will be enhanced, which may result in potential growth (Ying, 137).
Works Cited
Cheng, Chih-Wen. Media globalization in Greater China: strategies of transnational media players and the regional television space. Diss. City University London, 2007.
Curtin, Michael. “Chinese media and globalization.” Chinese Journal of Communication 5.1 (2012): 1-9.
Flew, Terry. “Entertainment media, cultural power, and post-globalization: The case of China’s international media expansion and the discourse of soft power.” Global Media and China 1.4 (2016): 278-294.
Newcomb, Horace, ed. Encyclopedia of television. Routledge, 2014.
Roy, Ananya, and Aihwa Ong, eds. Worlding Cities: Asian Experiments and the art of being global. Vol. 42. John Wiley & Sons, 2011.
Schaffmeister, Niklas, and Florian Haller. Brand building and marketing in key emerging markets. Gabler, 2018.
Weimin, Hao. “Briefing on China’s satellite communications progress and future.” China Communications 10.10 (2013): vi-viii.
Zhu, Ying. Television in post-reform China: Serial dramas, Confucian leadership, and the global television market. Vol. 9. Routledge, 2013.