Information System Infrastructure
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Information system infrastructure has undergone an evolution in its application in time. The trends have affected how organizations utilize information technology (Oughton et al., 2016). The first notable trend in information systems infrastructure is globalization. Utilization of the internet has increased due to the availability of digital devices such as mobile phones and computers. The technological advancements leading to globalization have enabled some firms to gain a competitive advantage through the reduction of relative costs and sustaining payoffs.
Recently, numerous organizations are using information systems tools like e-mails, online conferencing and mobile phones in conduction business. With information systems, companies can advertise and sell their products on the internet. Digital platforms, online software as a service and cloud computing services are the most recent trend in information systems, and their usage has enabled organizations to become more competitive by reducing the costs of production, selling or buying goods on a global scale. Another competitive advantage accrued to firms through digitization of core business processes (Oughton et al., 2016).
The second trend in information systems infrastructure is social media. Facebook and Twitter are the most popular social media platforms with more than a billion users (Felix Rauschnabel & Hinsch, 2017). Corporations are using social media platforms to reach various prospects and customers. Studies have shown these platforms offers a great marketing opportunity that can result in business success (Felix Rauschnabel & Hinsch, 2017).
Social media marketing is the primary method by which companies gain a competitive advantage in the utilization of this trend. Marketing on the internet involves the creation and sharing of content aiming at achieving branding and marketing goals. Marketing on social media is characterized by posting images, videos and texts to create audience engagement (Felix Rauschnabel & Hinsch, 2017). Firms that have more followers on Twitter or Facebook engage a broader audience, enabling them to achieve marketing goals unlike those with a small crowd. Organizations can track their competitors on social media by looking for valuable information on a marketing channel.
References
Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, 118-126.
Oughton, E. J., Tran, M., Jones, C. B., & Ebrahimy, R. (2016). Digital communications and information systems. The Future of National Infrastructure: A System-of-Systems Approach.