Innovations in Apple Inc.
The apple company has significantly made use of innovation strategies when producing some of its products. The company mainly depends on innovative business models and the introduction of terrific new products. The company is known to use products that succeed one another. Their products are known to have a good software in amazing hardware(GALLO, 2011). The company also goes into new markets looking for new customers — game-changing innovations such as the use of iPad, iPhone, iPod, and iTunes. Game-changing innovations are where a company replaces one of its products in the market with an almost similar product, which has great features and functionality. Leaders are also known to think based on pipelines and platforms where they greatly push for innovations (GALLO, 2011). The company knows how to create, capture, and deliver value. For example, the iPhone is able to make an impact because it is matched with the correct app store together with iTunes (MADRY, 2020). The company is known to work across a traditional industry to come up with a successful innovation-friendly ecosystem. For example, the company sells entrainment, software, hardware, and logistic products while the company workers are thought to have mastered the parts of each of the industry (MADRY, 2020). For example, the App store usually has a large collection of mobile applications, which shows various users to have different methods of having a perfect iPhone experience. Apple is also thought to integrate value proposition making its products to offer a fantastic experience to its users(GALLO, 2011). For example, Apple has come up with a new business space where it has also come up with a workable business model. This has happened, especially in music.
The other important driver of innovations both in the modern world while also making the iPhone by the Apple company is a financial success. The company’s products, such as the iPhone that are meant to ease frustrations and save time, Apple company needs to come up with more ways in which they can combine both the business models and product innovations.