International Marketing and Global Marketing Messaging Strategies.

International Marketing and Global Marketing Messaging Strategies.

International marketing is the primary focal point for many business brands globally. Many brands strive to focus their attention on both the local and international customers to increase their sales and market presence. Hence, numerous brands invest in different global marketing messaging strategies to ensure the compatibility of their products to the diverse cultural and ethnic orientation all over the world. There are numerous brands such as Red bull that have survived and excelled in the international markets because of their aggressive cultural oriented messaging in different international markets. Red bull’s success centers on how they communicate their message in different cultural groups internationally, the nature of their product in various global markets, and their accommodative cultural consideration in many countries that they operate.

First, Red bull has adopted a customized global marketing messaging approach. The company has tailored the global marketing messaging concept to fit each audience in the international market. Hence their message is similar in all the countries where Red bull has an established presence. Red bull customers all over the world embrace the same message and associate with the brand. Red bull message centers on freedom and giving people the ultimate life experience. The message is universal and associates with the values of modern society. Red bull’s message does not concentrate on the content of their product and its benefit, but they strive to inspire people to pursue their dreams. The company focuses more on the interest of its audience to pass the message. Red bull concentrates on events to advertise their brand. Also, the company relies on user-generated content that builds trust among its consumers

Second, the product offering of Red bull is unique and does not require alteration and adjustments for the different international markets. Red bull does not concentrate on the packaging or content of their energy drinks. However, the company’s mission is to fascinate and inspire people through their primary focus, which is sports, adventure, music, and entertainment. Red bull’s primary target audience is the youths who embrace cultural diversity and prefer to associate with the global community. Thus, the company puts forward what its customers want and desire. After the audience has gotten access to their fun experience and adventure, then the company brings in their product, not as the primary focus of the event but as a complementary to make their experience more fun and livelier. Therefore, Red bull markets different experiences and adventures in diverse markets but complement their activities with the same product as a compliment all over the world.

Last, the Red bull marketing strategy navigates the cross-culturally aspect of its audience harmoniously. Red bull focuses on sports and events and takes into account what different kinds of games different people love and cherish all over the world. The Red Bull slogan, Red bull, gives you wings resonates with many cultures across the globe. People always want to explore exciting things within their cultural context and beliefs. Red bull slogan and numerous event programs such as car races, American football, music concerts, sky diving, and safari rallies have nothing to do with the energy drink but to encourage people from all cultures to live a wonderful life. As a result of Red bull’s campaign to create experiences for different people, its audience naturally wants to associate with their products as a symbol of liberation and exploration.

Red bull has managed to penetrate and excel in the international market because it has established an identity that is associated with extreme adventure and sports, which various cultures around the world can accommodate. Red bull’s message does not center on its products, but the life of its audience. The customers, in turn, willingly associate with its products. Thus, Red Bull’s international Marketing and Global marketing messaging strategies make it have the highest market share of energy drinks globally.