Kraft Heinz Company is a food and beverage company that ranks among the top three beverage companies in North America. Its brands have gained high customer loyalty all over the world. Therefore to counter competition and maintain their position as the households’ preferred, it has to be innovative. Kraft, like any other company, has developed a company website to advertise its products and give answers to questions raised by its customers. Its website has been designed to be comprehensive, educative, and fast. A good website is designed to advance the strategies of the firm. To achieve effectiveness in this task, the designs must create a good impression of the firm to first-time visitors. It should give the visitors a general view of what the company deals with their products and brands. A click on Kraft’s website provides a clear picture of all the company does together with the products it offers.
Speed is very crucial for the ranking of a company’s website as well as its efficiency. The rate falls in the category of a website’s usability. Usability is the practical consideration of the nature of the website, such as user-friendliness, security, and technical details. The time it takes for a search item to appear on a site will determine the degree of interest visitors will have on your website. It will also affect the word of mouth customers’ pass to their friends and families, which will either discourage or encourage them to visit such sites. Security is also a very crucial thing that companies’ should consider when designing a website. Customers need to be confident that their personal information is safe. Kraft has developed a website that is not only fast in giving search results but also reliable from unnecessary ads. Additionally, it has a very secure system to store customer’s information.
The general display of a website has the power to attract or repel new customers. Database marketing can only be effective if the designs on the site align with the firm’s brands and complement the content. Hence it should be clean, visible, and attractive to the visitors. The choice of color, graphics, and photos arranged in the right feel and spacing creates a good experience for customers. Kraft has created a website that has designs that are user friendly, attractive, and align to the message of the website. It targets an audience of all ages and races that will enjoy the rich taste of their products. Their choice of color is just perfect for the message to be transmitted.
The content of any website is relevant is passing the information about the company. In designing a website, a firm should ensure that the material is relevant and readable. Relevance is in terms of the information provided concerning the brands and products supplied by the firm. The information should not be too complex to put off individuals with low levels of education. Moreover, the firm should ensure that it uses the right font and color of writing that is visible for the audience of all ages. Kraft has ensured that the content provided on its website aligns with the products they are offering. Also, the font used is clear and visible enough to read and understand. The design matches the description given in the background. The company has also provided the customers with a chance to contact them in case they have more questions concerning their products and services.