LOOT CRATE’S SOCIAL MEDIA CAMPAIGN

LOOT CRATE’S SOCIAL MEDIA CAMPAIGN

Discussion

Up to this far, I can confirm that my experience in this course of Social media campaign is excellent. The course has equipped me with the necessary skills on how to handle social media marketing to be successful in the real business world. Precisely, have leaned on how you can plan your social media campaigns by effectively identifying your target audience. Considering Van (2018), in planning your strategy, you should first determine who is interested in your products and which geographical area you are targeting. Then find out the social media site usually preferred by your target population. Consequently, this will assist in developing an active social media campaign. Again, the course is interesting since it focuses more on the real marketing aspects happening in the corporate world.

Regarding the progress of my social media campaign, it’s prudent to state that it is on the right track. I am excited about how Loot Crate Company is approaching its social media campaign. The company has identified its target population to be people in their 20s and 30s (Anthony, 2019). The identification is very crucial in facilitating the prosperity of Loot Crate’s social media campaign. The company realized that many of its target audience spends much of its time on social media platforms like Facebook, twitter, and YouTube to discover, discuss, and enjoy their fandoms. Also, I admire to Loot Crete’s social media campaign strategies on how they make them interactive. For instance, their Facebook page is ever active. They operate contests and post photos on their page to keep their audience engaged and happy while they share pictures enjoying the company products. Besides, Loot crate offers incentives like unboxing videos which they share through their YouTube channel to motivate their customers. Moreover, the company uses its twitter feed application to monitor its social marketing via twitter. Hence, this shows the importance of monitoring social media campaigns to ensure you are taking practical steps to make marketing a success.

Furthermore, I would say that the social media campaign course is more comfortable as I expected. The course focuses more on equipping us with necessary life knowledge in the field of social media marketing. The practical nature of the course makes me develop more love for it; hence it turns out easy. I have gotten some facts on how Loot Crate plans its social media campaign to remain successful. The company has the right strategies of motivating and attracting its customers who also share the company videos to friends, and they end up increasing the Loot Crate’s audience.

Responses

Response to David Hubbard

Hello David, I agree with you that as you are approaching the end of your Bachelor’s degree in marketing, you can effectively evaluate yourself. Indeed, you can quickly establish where you have strengths like in design in marketing and still some weaknesses in some sections like statistics. The course has equipped you with ideas on how to identify your audience and the ways of planning your social media campaign. Besides, I like your point when you say that your project on Tesla is boosting your social media marketing knowledge. It has given you reliable facts on how to maintain a robust online presence to remain unbeaten (Evans, 2010). Further, the company has assisted you in finding your target population on social media and the practical methods of drawing customers to purchase products in a company.

I still concur with you that it’s good to appreciate your course, irrespective of some challenges, while undertaking your marketing course in SNHU. Indeed, the more significant part of the course has been useful. The course has essential information focusing on Social media marketing. For example, I like your idea that ROI is very crucial in social media marketing. The other good point I admire is when you mention that you enjoy the course since you do not struggle with its content a lot.

Response to Marisa Peart

Hi Marrissa, I concur with you that so far, your experience in this course is fantastic. Indeed even mine has been great all along. The course has taught us with essential social media marketing skills, which will be helpful after graduation. Your passion for social media encourages me, as well. Considering Evans (2010), the current potential of social media is a true reflection of future expectations. I like it when you indicate that the various social media platforms like Facebook and Instagram aids in providing a daily meal to other individuals. For instance, Kim Kardashian earns vast sums of cash from his Instagram posts. Hence, some businesses can contract these celebrities to assist in undertaking social marketing.

Besides, I like the idea that your social media campaign is progressing well. The part I admire most is when you state that you are ready to do your best from a bad situation. Now that your chosen company has filed for bankruptcy, it is a subtle occurrence to challenge you critically. At this point, you will apply your classroom skills on social media marketing to help the company unique in social media. Moreover, I buy your idea that Facebook and Instagram are the best sites to reach your target population. In the account of Evans (2010), creating a social media campaign can be difficult and may end up dismantling an organization’s picture. Therefore, it calls for a lot of critical thinking. Finally, I admire the fact that you appreciate this course since it has educated you on effective social media marketing. The knowledge will assist you in creating a website for your company as you plan to undertake a social media campaign

References

Anthony, W. V. L., & Nower, L. (2019). Loot box: A nexus of Internet gambling and video gaming.

Evans, D. (2010). Social media marketing: An hour a day. John Wiley & Sons.

Van Itallie, A., Corry, K., Vandelanotte, C., & Duncan, M. (2018). Effectiveness of a social media marketing campaign to increase awareness and membership of a physical activity website. Journal of Science and Medicine in Sport, 21, S87.