Luke Lazarus Discusses the Role of Consulting in Today’s Business Environment
Luke Lazarus is an iconic business consultant and entrepreneur based in Melbourne, Australia. He is the founder of Luke Lazarus Consulting and has made a name for himself for helping start-ups find prosperity. This celebrated consultant started his journey in the business world as an entrepreneur. At the age of 8, he set up his first business, adding more as he grew up. Thanks to his entrepreneurship prowess, all his companies have been a success.
After finding success as an entrepreneur, Luke started yearning for more as he grew older. He wanted to do something more fulfilling and rewarding. This was when he ventured into business consulting to help other entrepreneurs also find success with their businesses. Recently, Luke Lazarus came out to talk about the role of consulting in today’s business environment. Here is an insight into what this high-achieving business guru spoke about.. Don't use plagiarised sources.Get your custom essay just from $11/page
Consulting helps entrepreneurs find their way to success
Setting up a business and leading it to success is not an easy undertaking by any means. Most entrepreneurs find it challenging to make the right decisions when it matters most. Luke Lazarus pointed out that business consulting is very crucial at such a time. A consultant can be able to guide an entrepreneur to make the right decisions that brings them closer to success.
Conducting extensive market research is one of the roles of a business consultant. The extensive research helps the consultant familiarize with the buyer personas and market competition. Armed with this information, a consultant can provide fruitful guidance to a start-up struggling to find success.
Bonding the company’s story and its products
On a basic level, buyers prefer purchasing products that they feel connected to. A good company’s story will attract customers to its products and keep them coming back for more. Companies that have a terrible story or don’t have one at all struggle to find success. Luke Lazarus mentioned that consultants help businesses bond their company’s story and their products. This way, the company can find success much more quickly.
Opening doors to success
According to this Australian entrepreneur, consultants also open doors for businesses. Firstly, a business consultant can help a company identify unique opportunities that it can take advantage of to succeed. In addition to this, consultants also act as a link between companies that can work together for success. Without the business consultant, it’s likely that the two companies will never have crossed paths.
About Luke Lazarus
This prosperous entrepreneur boasts of having a Master of Business Administration from Melbourne Business School. His academic excellence is no surprise, as Luke has always been a great student. In high school, he was one of the best students both in the class and also in co-curricular activities.
Thanks to his academic excellence and sportsmanship in high school, he received numerous scholarships from top-notch universities and colleges in the United States and Britain. Despite this, he chose to stay in his home town of Melbourne. Currently, his goal is to help as many starts become successful.