Management Information Systems

Management Information Systems

Introduction

In the context, the world has been on the edge of dramatic technology advancements that have presented a broader opportunity for the related companies to venture into space and improve their reputation in the local and global market. On this account, Apple and Microsoft companies have followed suit and advanced their OS system to Mojave &Catalina (Apple) and Windows 8 & Windows 10 (Microsoft). The paper is tailored to explore management information systems concerning Apple and Microsoft by identifying the dos and don’ts through analytic tools such as SWOT analysis as well as the provision on their comparative and competitive advantage.

Apple SWOT Analysis on the Latest OS Systems, I.E. Mojave and Catalina

Strengths: apple stands out as one of the companies with a global market position, particularly about the OS systems that have had a larger market share of in the worldwide market. This has been enhanced by a firm brand name and image influenced by a large customer base as well as high-profit margins (Vasilaki and Georgios, 2019). Besides, Apple has a sophisticated ecosystem that has ensured the company maintains brand loyalty and sustain market share in the global context. An integration of this factor has assured that the latest Apple’s OS system such as Mojave and Catalina has performed well in the worldwide market.

Weaknesses: notably, the performance of the latest Apple’s OS has been hit by several weaknesses such as a decline in the sales in the Chinese market (Vasilaki and Georgios, 2019). The increasing competition from the Chinese market has seen the performance of the OS system in the global market decreased significantly. This is also associated with higher prices than its competition level triggered by a lack of innovation. The incompatibility of Apple products and services has also had an impact on the general performance of the OS system in the global market.

Opportunities:  the growth in the service portfolio can be perceived as one of the instrumental breakthroughs of Apple’s OS systems that can be enhanced further by increased investment on research and development domain (Vasilaki and Georgios, 2019). Besides, product diversification, as well as the interventions initiated to promote strategic partnership, also serves as an opportunity for the performance of the OS system.

Threats: Apple’s OS systems are presented with huge threats, especially from the intensifying competition based on Chinese and Indians companies. Besides, the trade wars between China and the United States is likely to have adverse effects on the performance of the latest OS systems due to rise on the cost of operation and decline in sales and revenues (Vasilaki and Georgios, 2019). Regulatory pressures on tech firms and the economic fluctuations have been a significant threat to the performance of the OS system due to higher compliance costs as well as the growth in the number of barriers.

Microsoft SWOT Analysis on the Latest OS Systems, I.E. Windows 8 & Windows 10

Strengths: various strengths have presented the latest Microsoft’s OS systems such as windows 8 and windows 10 concerning their performance in the global market, such as vast market reach. Besides, Microsoft is the leading software company and has the most dominant market share in the world, thus fostering constant growth on the performance of the OS systems (Eitzman, 2019). Microsoft also has huge capitalization that has been influenced by the reputed brand that has superior customer loyalty. Besides, the OS systems are easy to use, and the company is also associated with effective adverting platforms that ensure the performance of the products remains high in the global context.

Weaknesses: notably overexposure of the PC market has put Microsoft in a vulnerable position that has also been accelerated by increased cybercrime theft (Eitzman, 2019). Microsoft also lacks market leadership within the internet browser domain has also been considered as a significant weakness for the performance of the OS systems as well as the unsuccessful acquisition interventions.

Opportunities: in the context, the performance of the Microsoft’s OS system can be enhanced by utilization of the cost leadership strategy that would increase the sales as well as the revenue by offering the products at low prices (Eitzman, 2019). Besides, Microsoft can also utilize innovation as well as artificial intelligence interventions, and utilization of partnership and acquisition approach will help the company gain high market shares.

Threats: among the threats affecting Microsoft’s OS system includes cybercrime as well as piracy that have had a significant influence on its security system. Aggressive competition from its competitors and the workforce-related criticisms within the company has also had an impact on the performance of the OS system (Eitzman, 2019). In addition, the changing consumer preference has also affected the performance of the OS system in the global market following that individuals prefer to use smartphones, notepads and laptops.

Apple’s Competitive and Comparative Advantage

The fundamental competitive and comparative advantage of Apple Company over its competitors in the industry is its capacity to develop innovative products that share a similar operating system, application, as well as the software, thus minimizing the risks, costs as well as the timescale for product development (Wilson, 2018). Besides, Apple has a steady and vast growth in terms of the revenue that has resulted in financial stability. The competitive advantage has been aligned to brand strength, innovative products, a strong integrated supply chain, customer loyalty, as well as the premium pricing strategy.

Microsoft’s Competitive and Comparative Advantage

Notably, the competitive and comparative advantage of Microsoft is associated with its global presence through large sales as well as the distribution network. This helped the company achieve a higher edge over its competitors in the OS system performance at the global market (Clemons, 2019, p.100). The company’s capacity to understand and manage the customers has enhanced its ability to compete over its competitors in the market. The competitive and comparative advantage of Microsoft’s OS systems has been enhanced by effective leadership, customer loyalty, global presence, brand equity, innovation, as well as the marketing strategies used.