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Market Appeal/Robusticity Matrix of tourism potential

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Market Appeal/Robusticity Matrix of tourism potential

Apply the Market Appeal/Robusticity Matrix of tourism potential (explained on 15 October) to the World Heritage site case, which you studied as Part 1 of the TraHE group task (and presented in class on October 15th).

Evaluate the cultural values, physical values, tourism values, and experiential values to confirm tourism potential of your site.

Make conclusions about your site potential grade (A, B, C or D), according to the Matrix. Support your decision with 4-5 reasons.

Propose whether tourism or Cultural Heritage Management should be the lead consideration in management decisions about your site.

Reflect your positions in 5-7 slides and a short description (1-2 pages of text).

So, you should submit two files (one PPT and one PDF). Call the files TraHEgroupXXXpresentation and TraHEgroupXXXnotes  (XXX is of course the name of your group). Make sure to mention the group members in both documents.

Make conclusions about your site potential grade (A, B, C or D), according to the Matrix. Support your decision with 4-5 reasons.

Propose whether tourism or Cultural Heritage Management should be the lead consideration in management decisions about your site.

Reflect your positions in 5-7 slides and a short description (1-2 pages of text).

So, you should submit two files (one PPT and one PDF). Call the files TraHEgroupXXXpresentation and TraHEgroupXXXnotes  (XXX is of course the name of your group). Make sure to mention the group members in both documents.

  Remember! This is just a sample.

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