Masa Pljeskovic

                                                                 Masa Pljeskovic

1a.

The BCG matrix is critical in assisting a business in analyzing the growth opportunities by reviewing the market growth and share of the products and furthers key in making the decisions on where to invests, to continues and or to develop products (Nasution et al., 2019, p 28). For the Yamaha Company, there is three operations that are key in the development of the SCG analysis that is on the critical business units, which are, Motorcycles, e-Bike Systems, and Industrial Robots.

Question marks (e-Bikee system)

These often represent a business unit in the considerably low market shares in a higher growth industry. As the name is suggesting the question marks, and in the case of Yamaha, the e-bike systems, it is quite difficult for these beguines units to become the stars or drop to the Dogs categories. This is because the business units will call for the company to invest a considerably large amount of investment to gain or maintaining the market share to become a star product. It falls in this category because it is not able to obtain widespread popularity like the motorbike (Arundathi et al., 2018, p 52).

Yamaha BCG matrix

Cash cows (Motorbikes)

This business unites with a larges market share in a mature but slow industry. Company under this category do follow stability strategy.  For the Yamaha business case, motorbikes fall in the group due to this large market share, and the company can opt to use it for investment in other business units. This business unit is sold globally, and it is, therefore, advisable for the Yamaha to keep considerably higher sale volumes as the business unit is the best source of revenue for the company (Janiah, 2019. p 13).

Stars (industrial robots)

Leads are the leading units is business. Industrial robots is a star for the Yamaha Company as this technology is still being seen as a gradually developing segments in the global scale. The rising population in need of this technology opens a greater opportunity for the growth of the business unit.  Even through there are challenges in its adoption, it is key for the management of the Yamaha company to understand the significance of this business unit in future (Nasution et al, 2019, p 45).

Dogs (e-bike systems)

Do are business units with relatively low market shares in low growth market. These have low share of market due to the poor quality or adoption methods.  E-bike systems are examples pf dogs for the Yamaha business. This is because it was launched with the aim of offering a relatively heather option in terms of the environment sustainability. However, it is not able to fetch customers and has resulted in the declines of the sales of the business units sine most people find it hard to adopt it for different reasons (Janiah, 2019. p 18).

References

Janiah, S., 2019. STRATEGIC MANAGEMENT EFE-IFE MATRIX, SWOT ANALYSIS, COMPETITIVE PROFIL MATRIX (CPM) DAN BCG MATRIX PADA PT YAMAHA. Jurnal Ekonomi Manajemen Sistem Informasi, 1(2), pp.188-196.

Nasution, A.P., 2019. Analysis of Social, Personal and Psychological Factors on Purchasing Decision of Yamaha Motorcycle in CV. Sun Berlian Motor Aek Nabara. Sun Berlian Motor Aek Nabara (June 30, 2019).

Punith, S. and Arundathi, K.L., 2018. A Study on Customer Satisfaction Towards Yamaha Bikes at Bangalore Wheels, Bangalore.